# Campaigns To Make Carpets Appealing The Fun on the Floor House By emily smith | Published 2008-09-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/carpet-gets-creative-fun-on-the-floor References: [property.timesonline](http://property.timesonline.co.uk/tol/life_and_style/property/interiors/article4487627.ece) & [funonthefloor](http://www.funonthefloor.com) Reigniting the carpet category, "Fun on the Floor" is trying to make carpet fun again. A collective of [carpet manufacturers, distributors and retailers](https://www.trendhunter.com/trends/revvind-collection) have joined forces to promote the benefit of carpet through Fun on the Floor, an [integrated marketing campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) developed to enhance the UK’s interest in carpet. The Fun on the Floor House, located in London, acts as a showroom of [contemporary carpet design](https://www.trendhunter.com/trends/matter-colection), through a medley of designed rooms featuring carpet in ways you’ve never seen before. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Reigniting the Carpet Category:** Opportunity for carpet manufacturers, distributors, and retailers to innovate and create new carpet designs and marketing strategies to attract more consumers. - **Integrated Marketing Campaigns:** Opportunity for marketing agencies to develop creative and engaging campaigns to promote the benefits of carpet and increase interest in the category. - **Contemporary Carpet Design Showrooms:** Opportunity for interior design companies to create unique and visually appealing carpet showrooms to showcase the variety of modern carpet designs. ### Where This Applies - **Carpet Manufacturing:** Carpet manufacturers can embrace new technologies and materials to create innovative and sustainable carpet products. - **Marketing and Advertising:** Marketing agencies can utilize digital platforms and creative storytelling techniques to effectively promote the benefits of carpet and increase consumer interest. - **Interior Design:** Interior design companies can collaborate with carpet manufacturers to create stunning and innovative carpet installations that enhance the overall aesthetic of a space. ## Related on Trend Hunter - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Comfortable Inclusive Carpet Tiles](https://www.trendhunter.com/trends/modulyss.md) - [Opulent Area Rug Collections](https://www.trendhunter.com/trends/winter-collection-1.md) - [Patterned Bright Carpet Collection](https://www.trendhunter.com/trends/newstalgia-collection.md) - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [Patterned Retro Flooring](https://www.trendhunter.com/trends/the-newstalgia.md) - [Fall-Ready Flooring Collections](https://www.trendhunter.com/trends/metropolitan-floors.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Environmentally Friendly Joint Furniture](https://www.trendhunter.com/trends/flor-and-econyl.md)