# Mature Beauty Editorials Model Caroline de Maigret Stars in This Striking Lurve Magazine Editorial By Lacey-Jane Walsh | Published 2014-02-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/caroline-de-maigret References: [fashioncow](http://fashioncow.com/2014/02/caroline-de-maigret-alessio-bolzoni-lurve-7/) & [lurvemag](http://lurvemag.com/) Striking model Caroline de Maigret stars in the latest Lurve magazine editorial, shot by fashion photographer Alessio Bolzoni. This elegant and enticing series is great because de Maigret is more matured in terms of age than the average model. This stunning editorial reminds viewers that beauty doesn't necessarily fade with age. The majority of the outfits seen in this editorial are black and white. The model sports quilted dresses, checkered suits, casual wear and black leather gloves. Caroline de Maigret rocks [bright red lipstick](https://www.trendhunter.com/trends/luminous-matte) in these shots, which draws a lot of attention to her face. These looks are stylish, bold and fashionable for women at any age. This charming series will inspire [middle-aged women](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever) to make [bold wardrobe choices](https://www.trendhunter.com/trends/contemporary-femininity). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Middle-aged Beauty:** Disruptive innovation opportunity: Develop beauty products and services that cater specifically to the needs and preferences of middle-aged women, embracing their individuality and celebrating their unique beauty. - **Age-inclusive Fashion:** Disruptive innovation opportunity: Create fashion lines that embrace models of different ages, promoting inclusivity and challenging traditional beauty standards. - **Mature Model Movement:** Disruptive innovation opportunity: Establish platforms and agencies that actively promote and represent models who are more mature in age, encouraging the industry to expand its definition of beauty. ### Industries Being Reshaped - **Beauty:** Disruptive innovation opportunity: Develop cosmetic lines focused on addressing the unique skincare and beauty concerns of middle-aged women, providing effective and empowering solutions. - **Fashion:** Disruptive innovation opportunity: Launch fashion brands that feature diverse models of all ages, reshaping the industry's perception of beauty and empowering women of every generation. - **Modeling and Talent Agencies:** Disruptive innovation opportunity: Create talent agencies specializing in representing mature models, challenging the status quo and broadening the scope of modeling opportunities. ## Related on Trend Hunter - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)