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# Curated Carnivorous Care Packages
The Carnivore Club Creates Special Care Packages for Meat Lovers

By Michael Baxter | Published 2014-03-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/carnivore-club
References: [facebook](https://www.facebook.com/TheCarnivoreClub)

The Carnivore Club is a store for those who know that regular supermarket meat simply won't cut it. Much like a [fruit of the month club](https://www.trendhunter.com/trends/aardvark-book-club), Carnivore Club delivers specific packages for those looking for [delicious meat](https://www.trendhunter.com/trends/prime-steak-sampler-gift-box).

When you make a company based completely on meat, it can be hard to sell it to people, especially with the [rise of vegetarianism and veganism](https://www.trendhunter.com/trends/beyond-test-kitchen). Carnivore Club makes its impact by only delivering the best product a meat company can offer, to people for whom nothing else will do. People tend to get caught up eating the same things, so having a company that will essentially make your choice for you can be beneficial.

Marketing to customers directly in their home has proven effective for other companies, so being someone's go-to butcher and delivery service whenever they need food puts Carnivore Club a "cut" above the rest.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 76% | Activity: 94% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Meat Subscription Packages:** Opportunity for other meat companies to offer curated meat subscription packages for meat lovers.
- **Personalized Food Delivery:** Opportunity for companies to provide personalized subscription delivery for specialized diets such as paleo or keto.
- **Meat Snack Boxes:** Opportunity for companies to offer subscription snack boxes customized with meat snacks for meat lovers.

### Where This Applies

- **Meat Industry:** Meat companies can create more personalized subscription services for meat lovers to stay competitive.
- **Subscription Box Industry:** Subscription box companies can explore offering specialized dietary options such as meat-only boxes.
- **Food Delivery Industry:** Food delivery companies can expand their services to offer personalized subscription delivery for specialized diets such as paleo or keto.

## Related on Trend Hunter

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- [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md)
