# Funny Vacation Memory Ads Carnival Cruise Lines 'Land vs. Sea' Encourages Stress-Free Travel By Katherinev123 | Published 2012-01-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/carnival-cruise-lines-land-vs-sea References: [adweek](http://www.adweek.com/adfreak/wonderful-sea-beats-horrible-land-ads-carnival-cruises-137433) & [carnival](http://www.carnival.com) The [Carnival Cruise Lines](https://www.trendhunter.com/trends/carnival-celebration) 'Land vs. Sea' campaign is all about promoting stress-free vacationing. Have you ever gone on a camping trip only to encounter a giant bear? What about a mountain lion? Well, if you choose Carnival Cruise Lines, as the campaign commercials point out, you'll get a great vacation -- bear- and mountain lion-free. The Carnival Cruise Lines 'Land vs. Sea' campaign comprises several [funny video spots](https://www.trendhunter.com/trends/seat-blocker) created by ad agency Arnold. As hilarious as they are on point, these commercials demonstrate "what a bad idea a low-cost, land-based vacation can be," says [Adweek](https://www.trendhunter.com/trends/bic-easyrinse-razor). In the first spot, called "Bear," a couple goes camping only to have their car attacked by a bear and a mountain lion. Visit Adweek for more of the hilarious commercials from Carnival Cruise Lines. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Stress-free Vacationing:** Creating stress-free vacation experiences by highlighting the dangers and inconveniences of land-based vacations. - **Humorous Ad Campaigns:** Utilizing humor in advertising campaigns to effectively convey the advantages of a specific product or service. - **Safety and Security:** Emphasizing the safety and security aspects of a product or service to appeal to consumer preferences. ### Industries Being Reshaped - **Travel and Tourism:** Leveraging comedic campaigns to disrupt the travel and tourism industry by promoting stress-free vacationing with cruise lines. - **Advertising and Marketing:** Exploring innovative ways to incorporate humor in advertising campaigns to create memorable and engaging brand experiences. - **Automotive:** Identifying opportunities for car manufacturers to highlight safety features and promote road trip experiences as stress-free alternatives. ## Related on Trend Hunter - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Bear Spray Education Ads](https://www.trendhunter.com/trends/sabres-frontiersman.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)