# Seminars on Sneaker Culture Carnegie Mellon Hosts Bobbito Garcia for 'Where’d You Get Those?' By Marissa Brassfield | Published 2009-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carnegie-mellon-bobbito-garcia-whered-you-get-those References: [hypebeast](http://hypebeast.com/2009/04/whered-you-get-those-lecture-with-bobbito-garcia/) & [hypebeast](http://hypebeast.com/2008/03/carnegie-mellon-university-sneakerology-101/) Carnegie Mellon University has a course on [sneaker culture](https://www.trendhunter.com/trends/collegiate-footwear-collection) titled Sneakerology 101, and on April 6, they're hosting an hourlong lecture called 'Where'd You Get Those?' featuring Bobbito Garcia that's open to the public. Bobbito Garcia's book "Where'd You Get Those?" is the primary textbook for the Carnegie Mellon class. According to [HypeBeast](https://www.trendhunter.com/trends/jordan-clarkson), Garcia is expected to speak about the impact sneakers have had on [hip-hop, sports and pop culture](https://www.trendhunter.com/trends/sneaks-movie). The lecture takes place at 4 PM at the McConomy Auditorium ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 4% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sneaker Culture Education:** As sneaker culture continues to grow, opportunities exist for more educational institutions to offer courses and seminars on the topic. - **Intersection of Sneakers and Popular Culture:** There is an opportunity for businesses to explore the intersection of sneakers and popular culture, using this topic as part of marketing campaigns or product development. - **Sneaker Industry Growth:** The sneaker industry is projected to continue growing, presenting an opportunity for businesses to enter the market or expand their current offerings. ### Who This Affects Most - **Education:** Education institutions could offer courses and seminars on sneaker culture. - **Marketing and Advertising:** Businesses can explore innovative marketing campaigns and product development that incorporate sneaker culture as part of the campaign. - **Retail:** As the sneaker industry grows, businesses operating in retail can expand their offerings and access new markets. ## Related on Trend Hunter - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Sneaker Fused Ceramic Exhibitions](https://www.trendhunter.com/trends/drip-exhibition.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/jerry-haha.md) - [College-Inspired Footwear Capsules](https://www.trendhunter.com/trends/collegiate-footwear-collection.md) - [Collaborative Tech Sneakers](https://www.trendhunter.com/trends/hal-studios-gelnyc-2.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md)