# Spicy Evaporated Milks Carnation's Kickin’ Jalapeño Flavored Evaporated Milk Enhances Mac & Cheese By Laura McQuarrie | Published 2025-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carnation-flavored-evaporated-milk References: [foodandwine](https://www.foodandwine.com/nestle-carnation-kickin-jalapeno-flavored-evaporated-milk-11754733)  Chef and former Next Level Chef contestant Tineke Younger created a spicy mac anc cheese recipe so viral that it played a part in inspiring [Carnation's](https://www.trendhunter.com/trends/red-carpet-recipe-collection) flavorful [Kickin’](https://www.trendhunter.com/trends/summer-brisket-bowl) Jalapeño Flavored Evaporated Milk. In 2024, this jalapeño-infused evaporated milk collaboration for [mac and cheese lovers](https://www.trendhunter.com/trends/hot-honey-chicken-mac-n-cheese) launched as part of a limited social media giveaway with drops leading up to National Mac and Cheese Day. A year later, at a time when consumers are snapping up all things spicy, Carnation's first-ever flavor innovation is making a return. “Last year, demand was through the roof—people were trying to get their hands on every last can," said Tineke Younger," That’s why it’s so exciting to team up with Carnation again to bring back this fiery favorite. And this time, even more people can get in on the heat.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 57% | Activity: 75% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Dairy Innovations:** An increasing consumer demand for spicy flavors is leading to innovative dairy products like jalapeño-infused evaporated milk, redefining traditional uses in everyday recipes. - **Social Media Driven Product Launches:** Leveraging social media platforms for product launches and giveaways is creating increased consumer engagement and excitement for new food products. - **Collaborative Food Innovation:** Collaborations between chefs and food brands are driving new flavor experiences, illustrating the power of creative partnerships in product development. ### Where This Applies - **Dairy Product Industry:** The dairy industry is witnessing a trend of flavor innovation as consumers seek out spicy and unique products that differentiate from traditional offerings. - **Food and Beverage Marketing:** Marketing strategies in the food and beverage industry are increasingly incorporating social media channels to effectively engage and reach a broader audience. - **Culinary Arts and Collaborations:** The culinary industry is embracing collaborations between chefs and food manufacturers to create unique product offerings that cater to adventurous palates. ## Related on Trend Hunter - [Spicy Canned Milks](https://www.trendhunter.com/trends/flavored-evaporated-milk.md) - [Spicy Macaroni Meals](https://www.trendhunter.com/trends/buldak-mac-cheese.md) - [Pacakged Mac&Cheese Flavors](https://www.trendhunter.com/trends/kraft-mac-cheese7.md) - [Viral Foodie Flavor Macaronis](https://www.trendhunter.com/trends/kraft-mac-cheese8.md) - [Spiced Macaroni Side Dishes](https://www.trendhunter.com/trends/bob-evans-queso-macaroni-cheese.md) - [Spicy Shredded Cheeses](https://www.trendhunter.com/trends/spicy-shredded-cheese.md) - [Versatile Spicy Cheese Ranges](https://www.trendhunter.com/trends/tillamook-spicy-cheese.md) - [Dairy-Free Jalapeño Cheese Spreads](https://www.trendhunter.com/trends/jalapeo-cheese-spread.md) - [Spicy Shredded Cheeses](https://www.trendhunter.com/trends/carolina-reaper-blend.md)