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# Canine Car Shop Ads
The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl

By Laura McQuarrie | Published 2014-01-24 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/carmax
References: [adweek](http://www.adweek.com/adfreak/carmax-re-creates-its-super-bowl-ad-shot-shot-puppies-155122) & [carmax](http://www.carmax.com/)

The ‘Slow Bark’ [CarMax](https://www.trendhunter.com/trends/carmax1) [Super Bowl ad](https://www.trendhunter.com/trends/angel-soft-super-bowl) is a spoof on its ‘Slow Clap’ ad, remade with [tons of puppies](https://www.trendhunter.com/trends/inflatable-dogs).

The puppy version is set up and shot just like the human version of the commercial, showing a customer who makes a CarMax purchase and then gets a ton of “slow barks” on his drive home. While the people dressed in cheerleader outfits, medical scrubs and karate uniforms gave the human version of the commercial a quirky feel, this animal version is downright adorable, since the dogs are dressed to match.

The canine driver passes the same lemonade stand, pie-eating contest and kid falling off a bicycle as in the Slow Clap commercial, but it’s not hard to see why this version will probably be the more memorable of the two.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 25% | Activity: 65% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Puppy-themed Super Bowl Ads:** Opportunity for brands to create engaging and adorable Super Bowl ads featuring puppies, appealing to a wide audience.
- **Remakes of Popular Commercials with Animals:** Potential for brands to recreate popular commercials with animals to bring a fresh and entertaining twist to their advertising campaigns.
- **Emotional Connection Through Animals in Ads:** Brands can leverage the emotional appeal of animals in advertisements to create a strong connection with consumers and increase brand affinity.

### Sectors Adopting This

- **Advertising and Marketing:** Advertising agencies can explore the trend of incorporating animals, particularly puppies, in commercials to enhance brand messaging and create memorable campaigns.
- **Automotive Industry:** Car manufacturers and dealerships can consider using animal-themed ads to engage customers, evoke positive emotions, and generate interest in their products and services.
- **Entertainment Industry:** Production studios and entertainment companies can explore the trend of creating animal remakes of popular commercials as a way to captivate audiences and generate buzz around their content.

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