# Marshmallowy Springtime Stouts The PastryArchy Carmallow Imperial Stout is Flavorful By Michael Hemsworth | Published 2020-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carmallow-imperial-stout References: [candyindustry](https://www.candyindustry.com/articles/89019-wockenfuss-candies-duclaw-brewing-partner-on-carmallow-beer) & [duclaw](https://duclaw.com/) The [PastryArchy](https://www.trendhunter.com/trends/beer-collections) Carmallow Imperial Stout is a new libation from the brewery that's arriving just in time for spring and Easter with a flavor that's sure to satisfy those with a penchant for full-bodied brews. The beer is an [imperial stout](https://www.trendhunter.com/trends/peanutbutter-milk-stout) that has been created in collaboration with Wockenfloss Candies to help mimic the flavor of the brand's iconic Carmallow candy. The libation is reported to have notes of toffee and honey, and was achieved with one hundred pounds each of [marshmallows and caramel](https://www.trendhunter.com/trends/baileys-chocolate-caramel-whirl) to achieve the dessert-like flavor profile. Candy Manufacturing Manager at Wockenfuss Greg Butler spoke on the collaboration for the PastryArchy Carmallow Imperial Stout saying, "Our team is really excited about this partnership. There are a lot of similarities between candy-making and brewing, and we learned that through this process. It’ll be fun to taste the final result.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Imperial Stout Collaborations:** Collaborating with candy or dessert companies to create imperial stouts that mimic their flavors disrupts the traditional beer industry by expanding the variety of flavors and attracting new customers. - **Dessert-like Beer Flavors:** Developing beer flavors that mimic popular desserts like the Carmallow candy, opens up a new market of customers who enjoy sweet flavors and creates potential for more dessert-like beer varieties. - **Seasonal Beer Releases:** Releasing seasonal beers like the PastryArchy Carmallow Imperial Stout for special occasions like spring and Easter creates a sense of occasion and urgency to try the product, which can generate buzz and increase sales. ### Who This Affects Most - **Craft Beer:** Collaborations with dessert companies and experimenting with unique and seasonal flavors make craft beer an industry that can continue to disrupt traditional brewing techniques. - **Candy Manufacturing:** Partnering with breweries to create beer flavors that mimic their candy allows for candy manufacturers to tap into a new market and expand their product offerings. - **Specialty Foods:** Producing specialty foods like the Carmallow candy opens up opportunities for collaborations with other industries like craft beer, expanding their product offerings and increasing brand exposure. ## Related on Trend Hunter - [Cocoa-Spiked Imperial Stouts](https://www.trendhunter.com/trends/cocoaspiked-imperial-stout.md) - [Candy Bar-Inspired Stouts](https://www.trendhunter.com/trends/vault-city-nitro-mini-mrs.md) - [Viral Chocolate Pastry Stouts](https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio.md) - [Minty Imperial Stouts](https://www.trendhunter.com/trends/imperial-stouts.md) - [Coffee-Infused Macaroon Stouts](https://www.trendhunter.com/trends/macaroon-stout.md) - [Barrel-Aged Milk Stouts](https://www.trendhunter.com/trends/barrelaged-milk-stout.md) - [Sticky Bun-Flavored Stouts](https://www.trendhunter.com/trends/pastry-stout.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Vanilla-Infused White Stouts](https://www.trendhunter.com/trends/white-stouts.md)