# Rorschach Lookbooks Carly Hunter 'Apollo' Spring/Summer 2010 Collection is Trippy By Marissa Brassfield | Published 2009-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carly-hunter-apollo References: [kingdomofstyle.typepad](http://kingdomofstyle.typepad.co.uk/my_weblog/2009/11/hunter-gathered.html) & [carly-hunter](http://www.carly-hunter.com/ch/?p=5) This series of images for the Carly Hunter 'Apollo' Spring/Summer 2010 lookbook is stunning. Photographer Traianos Pakioufakis has done quite a job of transforming this contemporary clothing collection into something trippy and transcendent. The first three shots in particular remind me of a Rorschach inkblot test. Check out more images of the Carly Hunter 'Apollo' lookbook for Spring/Summer 2010, and keep clicking for more otherworldly lookbooks. **Implications** - Businesses that use lookbooks to show off their products give potential consumers a peek at what the designer of the product intended. The featured Rorschach lookbook lets the consumer know that the collection is dark and mysterious. The beauty of a lookbook is the fact that it has endless possibilities and can be used to promote absolutely any item. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rorschach Lookbooks:** Creating Rorschach-inspired lookbooks can add a unique and intriguing touch to fashion collections. - **Transcendent Imagery:** Using trippy and transcendent imagery in lookbooks can create a memorable and captivating visual experience for consumers. - **Endless Possibilities of Lookbooks:** Exploring the limitless potential of lookbooks can provide new ways to promote and showcase various products. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate Rorschach-inspired lookbooks to enhance the presentation and appeal of their collections. - **Photography:** Photographers can explore the use of trippy and transcendent imagery to offer unique and visually striking services for lookbook photography. - **Marketing and Advertising:** Marketing and advertising professionals can leverage the endless possibilities of lookbooks as a versatile tool to promote and showcase diverse products. ## Related on Trend Hunter - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Illusion-Inspired Design Collections](https://www.trendhunter.com/trends/ripples-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Outdoor-Inspired Colorful Capsules](https://www.trendhunter.com/trends/travis-weller.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)