# Mental Health-Centric Contest Campaigns Carlton Cards Has Reaffirmed Its Support for Mental Health By Kalin Ned | Published 2024-09-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/carlton-cards References: [newswire](https://www.newswire.ca/news-releases/carlton-cards-pledges-continuing-support-for-mental-health-863994087.html) & [carltoncards](http://www.carltoncards.ca)  Carlton Cards advances mental health awareness in Canada through its annual 'Support Mental Health' campaign. Running throughout October, the campaign will donate a portion of proceeds from greeting cards sold at participating retailers to the [Canadian Mental Health Association](https://www.trendhunter.com/trends/hats-for-hope-movement). In partnership with national retailers, Carlton Cards has raised $230,000 over four years to promote mental health awareness and support across the country. New for 2024, the campaign includes a social media contest encouraging social connections and a downloadable 'Connection Calendar' to foster mental well-being. Carlton Cards' campaign aligns with a growing awareness of the importance of mental health and the role of social connection in maintaining well-being. The partnership with the [Canadian Mental Health Associationensures](https://www.trendhunter.com/trends/runner-321) that proceeds directly support meaningful mental health initiatives across Canada. Image Credit: Carlton Cards ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 3% | Activity: 8% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Mental Health-centric Marketing:** Brands are increasingly launching campaigns focused on mental health awareness, enhancing their social impact and resonating with values-driven consumers. - **Social Media Contests for Good:** Utilizing social media contests to promote well-being and social connections can engage audiences while supporting significant causes like mental health. - **Charitable Proceeds Campaigns:** Donating proceeds from product sales to charities allows companies to support meaningful initiatives and foster stronger community ties. ### Who This Affects Most - **Greeting Card Industry:** The greeting card industry can leverage cause-based campaigns to boost sales and enhance brand loyalty among socially conscious consumers. - **Mental Health Services:** Partnerships with brands can provide crucial funding for mental health services, expanding their capacity to offer support and resources. - **Retail Sector:** Retailers can benefit from aligning with charitable campaigns, which can drive customer engagement and increase foot traffic while supporting important causes. ## Related on Trend Hunter - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Holiday Mental Health Campaigns](https://www.trendhunter.com/trends/walkers-mental-health-awareness-campaign.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Positive Affirmation Decals](https://www.trendhunter.com/trends/mental-health-awareness-campaign.md) - [Mental Health Branding Initiatives](https://www.trendhunter.com/trends/mental-health-awareness-month1.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md)