# Revamped Classic Beer Identities The Carlsberg Export Brand Underwent a Significant Rebranding By Mishal Omar | Published 2016-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/12/carlsberg-export-redesign.html) & [taxistudio](http://www.taxistudio.co.uk/) Although known for its competitive beer flavor, [Carlsberg](https://www.trendhunter.com/trends/carlsberg-beers) Export was not succeeding in its sales as well as it hoped, largely due to its dated branding identity. As such, the brand enlisted the creative agency [Taxi Studio](https://www.trendhunter.com/trends/taxi-driver) to completely redesign the visual identity of this collection. The leap from traditional designs to contemporary ones was a difficult but necessary one, since it is important to keep tradition alive while constantly adapting to suit the changing needs of consumers. The resulting [beer branding](https://www.trendhunter.com/trends/terrapin-beer-co-brand-refresh) is one that is contemporary and simple, but that adheres to Danish design norms of balancing function and form -- ultimately keeping its origins as inspiration. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Contemporary Beer Branding:** Opportunity for beer companies to revamp their branding and create contemporary designs that appeal to modern consumers. - **Danish Design Influence:** Opportunity for businesses to incorporate Danish design principles in their visual identities for a balance of function and form. - **Updating Traditional Brands:** Opportunity to update outdated branding identities of heritage brands to better appeal to contemporary consumers. ### Sectors Adopting This - **Beer:** Opportunity for beer companies to rebrand and update their visual identities for increased sales and consumer appeal. - **Creative Agency:** Opportunity for creative agencies to offer brand redesign services to help companies modernize their visual identities. - **Design:** Opportunity for design companies to incorporate Danish design elements in their work, drawing inspiration from Carlsberg Export's rebranding. ## Related on Trend Hunter - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Experimental Artisan Beers](https://www.trendhunter.com/trends/carlsberg-beers.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)