# Co-Branded Grooming Events The Carlsberg Ted Baker Event Celebrated the End of Movember By Rebecca Byers | Published 2015-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-ted-baker References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-carlsbergs-shave-off-event-ted-baker/brands/article/1371000) A recent [Carlsberg](https://www.trendhunter.com/trends/taxi-driver) Ted Baker event celebrated the end of Movember with a festive communal shave-off. The event served as a valuable in-store experience for Ted Baker to offer, while it also promoted Carlberg's new line of beer-infused men's grooming products. The intimate Carlsberg Ted Baker event offered an impressive discount on the co-branded service offered at the nine Ted's Grooming Room locations. Normally, a shave and complementary beer would cost almost £25, but during the special event, customers could book an appointment for the package that only cost them 99p. The proceeds from the October 30 shave-off benefited Movember and the event showcased the opportunity for brand's to introduce products or services in a way that educates consumers and provide hands-on product interaction. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Grooming Events:** Co-branded grooming events create opportunities for brands to offer in-store experiences, educate consumers, and encourage hands-on product interaction. ### Sectors Adopting This - **Beer-infused Men's Grooming Products:** The beer-infused men's grooming products industry can leverage co-branded grooming events to promote their products and engage with customers. - **Men's Grooming Services:** The men's grooming services industry can benefit from co-branded events that offer discounts and unique experiences to attract customers. - **Charity Fundraising Events:** Charity fundraising events, like the Movember shave-off, can be enhanced through co-branding partnerships that offer exclusive services and experiences to donors. ## Related on Trend Hunter - [Beauty-Centric Cafe Collabs](https://www.trendhunter.com/trends/velvet-vault-x-brandor.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Social Good Beard Contests](https://www.trendhunter.com/trends/benevolent-beards-contest.md) - [Luxurious Branded Pop-Up Events](https://www.trendhunter.com/trends/the-st-regis-toronto.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [Men's Health Supplement Campaigns](https://www.trendhunter.com/trends/novomins-movember-campaign.md)