# Billboards out of Bottles Carlsberg Ad Promotes New Bottles By Bianca | Published 2008-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-new-bottle References: [Notice: Undefined index: host in /home/jeremy/public_html/thcp/core/core.functions.php(637) : eval()'d code on line 3](http://www.adrants.com/images/carlsberg_bottle_billboard.jpg) Carlsberg has managed to create some pretty fantastic ads; we've featured several on Trend Hunter, and all are ultra creative. For their latest billboard ads in Belgium, they've created signs out the brand's real beer bottles making for some ferociously green advertisement! It was created to promote the launch of a new bottle, hence the tag line, "Probably the best new bottle in the world." The campaign was created by Antwerp-based Duval Guillaume. Check out the money drop campaign: ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Advertising:** Creating ads through recycled materials to minimize waste in the advertising industry. - **Creative Billboard Marketing:** Utilizing unconventional billboard materials to capture viewers' attention. - **Packaging Innovation:** Innovating new packaging designs and materials to promote sustainability in the beverage industry. ### Sectors Adopting This - **Advertising:** Opportunities to create eco-friendly advertising campaigns using sustainable materials. - **Beverage:** Opportunities to innovate new packaging designs and materials to reduce waste and promote sustainability. - **Marketing:** Opportunities to explore unconventional and creative billboard advertisements that capture viewers' attention. ## Related on Trend Hunter - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)