# Fitness Beer Drinking Carlsberg Lite for Health? By mediterranean | Published 2008-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-lite-fitness-centre References: [youtube](http://www.youtube.com/watch?v=P7NZRO9uCwU) Carlsberg tries to appeal to the health-conscious consumer with this TV spot for **Carlsberg Lite**. Naturally, since we're talking about guys, any approach won't just cut it. It **must** feature lots and lots of attractive girls. Entitled "Fitness Centre", the ad follows three men going to a dream fitness center, with sexy girls spotting you while you lift weights and wiping away your sweat. Of course, it wouldn't be a perfect gym without beer. And because Carlsberg Lite is 100% beer with 30% less calories, it's all good! ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Beverages:** Opportunity for creating beverages that appeal to health-conscious consumers, offering lower calories without sacrificing taste. - **Fitness-centric Advertising:** Opportunity to create advertising campaigns that promote fitness and health while incorporating attractive imagery and lifestyle aspirations. - **Hybrid Experiences:** Opportunity to combine traditionally unrelated experiences, like fitness and beer, to create unique and memorable customer experiences. ### Sectors Adopting This - **Beverage Industry:** Opportunity to develop innovative, low-calorie alcoholic and non-alcoholic beverages to cater to health-conscious consumers. - **Advertising Industry:** Opportunity for advertising agencies to create engaging and aspirational campaigns that promote fitness and health products/services. - **Hospitality Industry:** Opportunity for gyms and fitness centers to incorporate unique offerings like low-calorie beers to attract health-conscious consumers. ## Related on Trend Hunter - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Alcohol-Free Protein-Packed Beers](https://www.trendhunter.com/trends/lifted-drinks-recovery-lager.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Premium Light Lagers](https://www.trendhunter.com/trends/premium-light-lager.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)