# Football Boot Beer Cans These Limited-Edition Carlsberg Export Labels Celebrate UEFA Euro 2016 By Ady Floyd | Published 2016-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-export References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/carlsberg-export-limited-edition-packs.html) & [taxistudio](http://www.taxistudio.co.uk/work/carlsberg) In honor of the annual UEFA Euro 2016 ([Union of European Football Associations](https://www.trendhunter.com/trends/union-x-instrumental)), the [Taxi Studio](https://www.trendhunter.com/trends/taxi-driver) design team created these sophisticated labels for [Carlsberg](https://www.trendhunter.com/trends/carlsberg-2) Export. Each beer can is wrapped in a sleek silver label with the image of a football boot. This design inspired the title 'The Bootiful Game.' In keeping with the theme, each can of Carlsberg Export features a football boot with gold cleats that are shaped like well-known French landmarks, including the Eiffel Tower. The design is simple, appealing and perfectly balances the beer brand's identity with the football theme. This highly creative design remains clean and sophisticated while presenting consumers with an authentic beer. It is an honorable tribute to Carlsberg's sponsorship of the UEFA Euro 2016. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Designs:** Opportunity for beer and beverage brands to create a buzz and increase sales with limited-edition designs. - **Sports-themed Packaging:** Opportunity for brands to leverage popular sports events to create unique and eye-catching packaging designs. - **Cultural Landmark Influences:** Opportunity for brands to incorporate cultural landmark references in packaging designs to create interest and appeal among consumers. ### Sectors Adopting This - **Alcohol Beverage:** Opportunity for alcohol beverage brands to create unique and attractive packaging designs for special events or partnerships like sports leagues. - **Sports Marketing:** Opportunity for sports marketing agencies to leverage popular sports events such as the UEFA Euro to create marketing campaigns for brands. - **Graphic Design:** Opportunity for graphic designers to work on packaging designs that leverage cultural symbols and popular events to add interest and appeal. ## Related on Trend Hunter - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [Celebratory Football Beers](https://www.trendhunter.com/trends/camden-invincibeer.md) - [Sleek Trophy Designs](https://www.trendhunter.com/trends/mvp-trophy.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md)