# Chocolate-Built Pop-Up Bars The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch By Rebecca Byers | Published 2016-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-chocolate-bar References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-carlsberg-unveils-bar-made-entirely-chocolate/article/1388718) The [Carlsberg](https://www.trendhunter.com/trends/jubel-billboard) Chocolate bar is a brilliant sweet-toothed brand activation currently happening in London, Hosted at the [Truman Brewery](https://www.trendhunter.com/trends/byoma-wonderlab) in Shoreditch, the [unique Easter event](https://www.trendhunter.com/trends/gold-bunny) follows the brand's tradition of engaging consumers in public spaces with truly innovative sampling experiences. Officially titled "If Carlsberg Did Chocolate Bars,' the experience is part of the lager brand's #IfCarlsbergDid campaign and features the entire pop-up drinking establishment made from chocolate, including bar stools, wallpaper and the dartboard. Guests of the Carlsberg Chocolate Bar pop-up are able to sample a half-pint of Carlsberg in an engraved glass made of milk chocolate. The experience aims to align the brand with the spring holiday weekend, given that Easter is considered a drinking occasion for consumers. In 2015, Carlsberg hosted a beer-dispensing billboard at the same site in Shoreditch. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Branded Pop-up Bars:** Opportunity for companies to engage consumers in public spaces with innovative sampling experiences. - **Edible Brand Activations:** Opportunity for brands to create unique brand experiences by building entire pop-up establishments out of food. - **Holiday-themed Marketing:** Opportunity for brands to align themselves with holidays and create special experiences for consumers. ### Sectors Adopting This - **Beverage:** Beer and other beverage companies could create similar edible brand activations, engaging consumers in unique sampling experiences. - **Hospitality:** Hotel and restaurant brands could create pop-up edible venues as a form of marketing and experiential advertising. - **Event Planning:** Event planners could incorporate edible brand activations into their offerings for clients seeking unique and memorable experiences. ## Related on Trend Hunter - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Laser-Engraved Chocolate Bars](https://www.trendhunter.com/trends/laser-engraved-chocolate-bars.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Experiential Chocolate Events](https://www.trendhunter.com/trends/ghirardellis-sampling-event.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Experiential Candy Shops](https://www.trendhunter.com/trends/mms-berlin.md) - [Dubai Chocolate Pop-Ups](https://www.trendhunter.com/trends/fix-dessert-chocolatiers-popup.md)