# Easy-Drinking Rosé Beers Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice By Laura McQuarrie | Published 2024-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-1664-ros References: [finance.yahoo](https://finance.yahoo.com/news/carlsberg-unveils-first-ever-ros-152600894.html) & [carlsberggroup](https://www.carlsberggroup.com/products/1664/1664-rose/)  During Toronto Fashion Week, [Carlsberg](https://www.trendhunter.com/trends/carlsberg-beers) is introducing Canada to Carlsberg 1664 Rosé, a light and easy-drinking blend of the brand's 1664 Blanc wheat beer with hints of peach, red berries and subtle spice. This well-balanced beer is full of refreshing summer fruit flavors and the slight bitterness of a 1664 beer, and it shares a unique note of coriander. Canada's first-ever rosé beer is set to debut during the opening night celebration of 1664 Fashion Art Toronto, an event complete with a pink carpet, rosé-inspired fashion designs, a contest for Best [Pink Fit](https://www.trendhunter.com/trends/womencelebrating-sour-beers) and a rosé beer education station. Top fashion designers, artists and creatives will be the first to experience this pink-hued beer. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 56% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Light-and-crisp Fruit Beers:** Opportunity for brands to combine traditional beer styles with fruity flavors for a refreshing twist on classic brews. - **Rosé-inspired Beverage Innovations:** Potential for the creation of new beverage categories that blend elements of rosé wine with different alcoholic beverages for a unique drinking experience. - **Event-specific Product Launches:** Chance for companies to launch exclusive products tied to special events, creating buzz and excitement within specific communities. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovative opportunities for breweries and beverage companies to experiment with novel flavor combinations and cater to evolving consumer preferences. - **Fashion and Art Events:** Potential for collaborations between beverage brands and event organizers to create exclusive products that enhance the overall experience for attendees. - **Marketing and Promotion:** Space for companies to leverage themed events and limited-edition launches as effective marketing tools to engage with target audiences and generate excitement. ## Related on Trend Hunter - [Rose-Inspired Sour Beers](https://www.trendhunter.com/trends/roseinspired-sour-beer.md) - [Beer Brand-Supported Fashion Shows](https://www.trendhunter.com/trends/fashion-art-toronto1.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Surfing-Inspired Canadian Rosés](https://www.trendhunter.com/trends/offshore-hang-ten-ros.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Berry Citrus Light Beers](https://www.trendhunter.com/trends/labatt-blue-light-raspberry-lemon.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md)