# Actor-Starring Alcohol-Free Ads Mads Mikkelsen Stars in the Latest Ad Spot Promoting Carlsberg 0.0 By Ell Smith | Published 2021-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carlsberg-00 References: [adweek](https://www.adweek.com/creativity/carlsberg-0-0-charts-all-the-things-you-can-do-better-sober-like-parking-a-spacecraft/) & [carlsberg](https://www.carlsberg.com/en/) Danish actor Mads Mikkelsen stars in the latest ad spot promoting [Carlsberg 0.0](https://www.trendhunter.com/trends/1664-bire-00). Health conscious consumers who are cutting back on drinking, or those who identify as 'sober-curious' are often looking for alternatives to alcohol that satisfy the craving. Carlsberg is throwing its hat in the ring with the launch of its [alcohol-free beer](https://www.trendhunter.com/trends/alcohol-free-brews). The clever ad spot promoting the product as a sleek alternatives for younger consumers features Mikkelsen boasting about all the things he can do better sober. The funny montage includes the actor playing tennis, parking a car, balancing, and skipping over his own ad. Ultimately, the actor's famously cool [Hollywood](https://www.trendhunter.com/trends/pride-house) demeanour was leveraged to position the product as a stylish alternative to alcohol. Image Credit: Carlsberg, Grey Europe ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Alcohol-free Beverage Alternatives:** As consumers become more health conscious, companies can seize the opportunity to offer alcohol-free beverage alternatives like Carlsberg 0.0. - **Celebrity-endorsed Ads:** Clever ad spots featuring celebrities like Mads Mikkelsen can grab the attention of consumers and help position products as stylish alternatives. - **Sober-curious Lifestyle:** As more people identify as 'sober-curious', companies can innovate by offering products and experiences that cater to this growing trend. ### Who This Affects Most - **Beverage:** In the beverage industry, there is an opportunity for companies like Carlsberg to innovate and provide more alcohol-free options to meet the demand of health-conscious consumers. - **Advertising:** Celebrity-endorsed ads like the one featuring Mads Mikkelsen offer advertising companies the ability to create engaging content to grab the attention of consumers. - **Health and Wellness:** The growing 'sober-curious' trend offers health and wellness companies the opportunity to create products and experiences that cater to this lifestyle and mindset. ## Related on Trend Hunter - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Curated Alcohol-Free Alternatives](https://www.trendhunter.com/trends/house-of-00.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md)