# Fruity Irish Whiskeys Anora Group Unveils First Irish Whiskey, 'Carlow Counting Days' By Niko Pajkovic | Published 2022-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carlow-counting-days References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/03/anora-debuts-its-first-irish-whiskey/) & [anora](https://anora.com/)  [Anora Group](https://www.trendhunter.com/trends/skagerrak-nordic-dry-gin), a leading beverage and distilled wine company, has unveiled its first-ever Irish whiskey called '[Carlow Counting Days](https://www.trendhunter.com/trends/anora-group),' which will be released under its newly launched Carlow brand in Sweden. So far, Carlow has released three other products, including a popular botanical-infused spirit drink called Carlow Cuttings. In a similar format to Carlow Cuttings, Anora Group has said that it plans to release a range of "playful and innovative whiskey-based drinks from Ireland" using its newly produced Irish whiskey as a base. Carlow Counting Days has been described as a light whiskey with a [smooth, fruity taste](https://www.trendhunter.com/trends/redbreast), which Carlow achieved by aging the spirit for 1,097 days in ex-Bourbon barrels. “Carlow wants to make whiskey more playful. With our first launch in Sweden, Carlow Counting Days, we present a whiskey with a soft and fruity taste, which gives a completely new whiskey experience. Carlow is a ‘new world of whiskey," said Senior Brand Manager, Oskar Johansson. Image Credit: Anora Group ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruity Irish Whiskeys:** The trend for fruity Irish whiskeys presents an opportunity for distilleries to experiment with unique flavor combinations and differentiate themselves in the market. - **Innovative and Playful Whiskey-based Drinks:** The trend for innovative and playful whiskey-based drinks creates opportunities for companies to create unique products that appeal to a wider audience and attract new consumers to the whiskey category. - **Botanical-infused Spirit Drinks:** The trend for botanical-infused spirit drinks presents an opportunity for companies to create unique flavor profiles and capitalize on consumers' growing interest in natural and organic ingredients. ### Who This Affects Most - **Distilleries:** Distilleries can capitalize on the trend for fruity Irish whiskeys by experimenting with unique flavor combinations and aging processes, and by launching new and innovative products using whiskey as a base. - **Beverage and Spirits Industry:** The beverage and spirits industry can leverage the trend for innovative and playful whiskey-based drinks to attract new and younger consumers to the whiskey category, and to differentiate their products from those of competitors. - **Organic and Natural Beverage Industry:** The organic and natural beverage industry can tap into the trend for botanical-infused spirit drinks by launching new and unique products that appeal to consumers' growing interest in natural and organic ingredients, and by partnering with distilleries to create innovative products. ## Related on Trend Hunter - [Botanical-Infused Whiskeys](https://www.trendhunter.com/trends/anora-group.md) - [Spicy Whiskey Liqueurs](https://www.trendhunter.com/trends/the-dubliner-irish-whiskey.md) - [Eco-Friendly Biodynamic Whiskeys](https://www.trendhunter.com/trends/waterford.md) - [Caribbean-Inspired Aged Irish Whiskey](https://www.trendhunter.com/trends/remixed-caribbean-beats.md) - [Single Malt Irish Whiskeys](https://www.trendhunter.com/trends/writers-tears.md) - [Cask-Matured Amarone Whiskeys](https://www.trendhunter.com/trends/the-powerscourt-distillery.md) - [Irish Warrior-Inspired Whiskeys](https://www.trendhunter.com/trends/dublin-ink-irish-whiskey.md) - [19-Year-Old Irish Whiskeys](https://www.trendhunter.com/trends/barrel-batch.md) - [Whey-Based Whiskies](https://www.trendhunter.com/trends/wheyskey.md)