# Guitarist-Owned Coffee Companies The Carlos Santana Coffee Company Features 6 High-quality Blends By Katherine Pendrill | Published 2020-12-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/carlos-santana-coffee-company References: [delish](https://www.delish.com/food-news/a35019526/carlos-santana-coffee-company/) & [facebook](https://www.facebook.com/carlossantanacoffee/photos/204423421268581) Famed American guitarist Carlos Santana is the latest celebrity to dive into the food and beverage industry with the launch of the [Carlos Santana Coffee Company](https://www.trendhunter.com/trends/chef-carlos-brown). The Carlos Santana Coffee Company aims to deliver [premium, hand-crafted, fresh-roasted blends of coffee](https://www.trendhunter.com/trends/specialty-coffee-brand). Currently, there are [six blends to choose from](https://www.trendhunter.com/trends/specialty-coffees) and all their names pay homage to a different Carlos Santana hit. For instance, there's a Smooth Blend, named after the guitarist's 1999 hit-single 'Smooth' with Rob Thomas. Other blends include the Oye Como Va Blend (dark roast), Essential Santana Blend (light/medium roast), the Global Consciousness Blend (medium roast), and more. Fans can currently purchase individual 12-ounce bags from the brand's website, or join their subscription program and get beans delivered at regular intervals. Image Credit: Carlos Santana Coffee Company ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Musician-owned Food and Beverage Companies:** Musicians are creating new opportunities for the industry with premium, branded food and beverage products. - **Branded Coffee Blends:** Creating specialty coffee blends named after famous songs or artists has the potential to attract a loyal fanbase. - **Subscription Coffee Services:** Joining a coffee subscription program can provide a consistent revenue stream and build a community of loyal customers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is seeing an influx of creative branded products from celebrities. - **Music:** Musicians are branching out and finding success in industries beyond music, such as food and beverage. - **E-commerce:** The rise of online shopping and subscription services has paved the way for new revenue streams and business models for coffee companies and others. ## Related on Trend Hunter - [Guitarist-Endorsed Rosin Gummies](https://www.trendhunter.com/trends/rosin-gummies.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md) - [Rapper-Backed Coffee Companies](https://www.trendhunter.com/trends/kiss-cafe.md) - [Actor-Approved Coffee Companies](https://www.trendhunter.com/trends/happy-coffee.md) - [Troops-Supporting Coffee Brands](https://www.trendhunter.com/trends/hanx-for-our-troops.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Limited-Edition Specialty Coffees](https://www.trendhunter.com/trends/specialty-coffees.md) - [Singer-Backed Coffee Machinery](https://www.trendhunter.com/trends/nespresso-2.md) - [Rock Band Coffee Brewers](https://www.trendhunter.com/trends/green-day-x-keurig-kiced-plus-brewer.md)