# Heart-Fluttering Confection Branding Carli Choklad Packaging Makes Your Ticker Skip a Beat By Amelia Roblin | Published 2011-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carli-choklad-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/05/carli-choklad.html) & [scandipac.se](http://scandipac.se/?page_id=504) Whether it's out of delight or excess sugar and caffeine, a chocolate-induced heart palpitations is recreated within Carli Choklad packaging. The [Swedish brand of sweets](https://www.trendhunter.com/trends/swedish-tasting) is given an absolutely delicious wrapping thanks to Johanna Broo from ScandiPac AB. The design of each box is done in a plain and simple white and accented with either the cutout of a fuchsia heart or the application of a folded one that resembles the look of a perched butterfly. Intricate pink detailing embellishes these defining features while a soft rose color is used for the brand's playfully youthful typeface. Carli Choklad packaging is made up of six different parcels that wrap the [tasty truffles](https://www.trendhunter.com/trends/guylian-love-pralin-hearts) in matching mouthwatering merchandizing that make them ideal for gifts to a loved one. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 41% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Heart-palpitation Packaging:** Creating packaging that mimics the experience of heart palpitations, offering a unique and memorable consumer experience. - **Intricate Design Detailing:** Incorporating intricate pink detailing into packaging designs to enhance visual appeal and create a sense of luxury. - **Youthful Typeface:** Utilizing a playfully youthful typeface to attract younger consumers and create a cohesive brand identity. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery brands to innovate their packaging designs and create a distinct brand experience. - **Gift and Specialty Retail:** Creating packaging that is ideal for gifts opens up opportunities for brands in the gift and specialty retail industry to differentiate themselves and attract customers. - **Graphic Design and Packaging:** The use of intricate design detailing and unique typefaces presents opportunities for graphic design and packaging professionals to create visually appealing and memorable designs. ## Related on Trend Hunter - [Butterfly-Themed Chocolate Ranges](https://www.trendhunter.com/trends/vosges-hautchocolat-love-aflutter.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md) - [Hand-Painted Vegan Chocolates](https://www.trendhunter.com/trends/painted-with-love-chocolate-bon-bons.md)