# Aerial Floating Furniture Reach Sky High with the Carl Kleiner 'Anything Can Fly' Campaign By Romina S. Cortellucci | Published 2012-08-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/carl-kleiner-anything-can-fly References: [dejoost.nl](http://www.dejoost.nl/anything-can-fly-by-carl-kleiner/) These magical images from the Carl Kleiner 'Anything Can Fly' campaign are gorgeously simplistic. The attention-grabbing visuals were created by the Stockholm-based still life photographer Carl Kleiner in collaboration with Evelina Kleiner for an [Avios campaign](https://www.trendhunter.com/trends/spirit-airlines-more-fly). The company is a UK [travel reward program](https://www.trendhunter.com/trends/travel-changed-me) similar to Airmiles, hence the ingenius slogan "anything can fly." [Aerial furniture](https://www.trendhunter.com/trends/moving-furniture), clothing, food and electronics were all chosen to represent the endless possibility of items that can provide users of Avios with travel points. Kliener managed to transform these chaotically placed products exquisitely providing a side of glamour to everyday items. Surprisingly, Kliener's literal interpretation of "anything can fly" ends up providing an unexpected perspective for this campaign. Perhaps, a lesson of going back to the basics for advertising is what can be taken away from the incredible captures in the Carl Kleiner Anything Can Fly series. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Aerial Floating Furniture:** Opportunity to create innovative, gravity-defying furniture designs that bring a sense of magic and wonder to interior spaces. - **Simplistic Visual Campaigns:** Opportunity to develop attention-grabbing and visually stunning advertising campaigns that focus on simplicity and elegance. - **Literal Interpretation in Advertising:** Opportunity to use literal interpretations of concepts to create unexpected perspectives and capture audience attention. ### Industries Being Reshaped - **Furniture Design:** Opportunity for furniture designers to incorporate a floating, aerial element into their designs, creating unique and eye-catching pieces. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to explore simplistic visual campaigns that captivate audiences and convey powerful messages. - **Photography and Visual Art:** Opportunity for photographers and visual artists to experiment with literal interpretations of concepts, creating thought-provoking and visually stunning pieces. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Hat-Like Fabric Illuminators](https://www.trendhunter.com/trends/flying-lamp.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Inflated Design Installations](https://www.trendhunter.com/trends/air-as-a-main-material.md)