# Technicolor Fruit Photography Carl-Johan Paulin Injects Psychedelia into Produce By Matt Ho | Published 2011-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/carl-johan-paulin References: [featureshoot](http://www.featureshoot.com/2011/03/carl-johan-paulin-stockholm/) & [paulin.org](http://paulin.org/#) Normally when produce starts developing strange colors, it's a sign that you shouldn't be eating it; however looking at Carl-Johan Paulin's photography has me thinking otherwise. Sure, the color on the fruits aren't natural in these Carl-Johan Paulin photographs, but heck, I'd say they look good enough to eat. His work features [technicolor food items](https://www.trendhunter.com/trends/oterra-color-trends-2025) that are flashy, vivid, and so psychedelically awesome. It's one of those image collections that you can't stop looking at due to its [artistic nature](https://www.trendhunter.com/trends/colorama); plus it's also incredibly trippy. Paulin isn't limited to just capturing acid-tripping items, he's also got an impressive portfolio feauturing [models in whimsical environments](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) that are definitely worth checking out. Carl-Johan Paulin's quirky works have enabled him to work for clients in marketing and fashion. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Technicolor Food Photography:** Exploring the use of vibrant colors in food photography, offering opportunities for unique marketing campaigns. - **Artistic Image Collections:** Creating visually captivating image collections that evoke emotions and engage viewers, opening up avenues for creative advertising. - **Whimsical Environment Photography:** Utilizing whimsical environments in photography to create captivating visuals for fashion and entertainment industries. ### Who This Affects Most - **Marketing:** Leveraging vibrant food photography to capture consumers' attention and create unique marketing campaigns. - **Fashion:** Incorporating quirky and whimsical photography into fashion campaigns, bringing a sense of uniqueness and creativity. - **Entertainment:** Utilizing visually captivating images in entertainment promotions, such as movie posters and album covers, to grab audience attention. ## Related on Trend Hunter - [Fruit-Inspired Design Collections](https://www.trendhunter.com/trends/soft-grounds.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Psychedelic Hand-Painted Cabinets](https://www.trendhunter.com/trends/collection-iii.md) - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md) - [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [Colorful Dense Furniture Designs](https://www.trendhunter.com/trends/joy-objects-1.md) - [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md)