# Faux Burlap Branding Caribou Coffee Packaging Takes an Illusory Earthy Appearance By Amelia Roblin | Published 2014-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caribou-coffee-packaging References: [thedieline](http://www.thedieline.com/blog/2014/1/21/caribou-coffee.html) & [collemcvoy](http://www.collemcvoy.com/work/caribou-coffee/) While some earthy brands have come to embrace traditional product wrappers, Caribou Coffee packaging has adopted the natural facade of a little burlap sack. This strategy just might mean that the company's ground beans will get noticed by a broader range of consumers who appreciate everything from eco and organic items to more mainstream edibles from the supermarket shelf. The durable material seals in the flavor and the freshness of the java. Colle + McVoy's work on Caribou Coffee packaging also includes a collection of paper coffee cups and sleeves that appeal to a broad age demographic too. The recyclable drinking vessels are decorated with lovely illustrations and hand-written typefaces, but they're also greatly enhanced with the addition of mazes that children and adults can enjoy. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Natural Packaging:** Incorporate earthy and sustainable packaging solutions to attract a wider audience of eco-conscious consumers. - **Illustrative Design:** Integrate visually appealing illustrations and hand-written typefaces to create engaging and memorable packaging designs. - **Multi-generational Appeal:** Design packaging that appeals to a broad range of ages, incorporating interactive elements like mazes to engage both children and adults. ### Sectors Adopting This - **Food and Beverage Packaging:** Leverage innovative packaging materials and designs to enhance the appeal and freshness of food and beverage products. - **Graphic Design and Branding:** Create visually striking designs for packaging and develop unique brand identities to stand out in the market. - **Children's Products:** Incorporate interactive elements in packaging designs to captivate and engage younger consumers and their parents. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md)