# Interactive Java Ads The Caribou Coffee Campaign Encourages Staying Up to Enjoy Life By Luisa Amanda Gomes | Published 2010-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caribou-coffee-campaign References: [advertlover](http://advertlover.com/node/4749) & [cariboucoffee](http://www.cariboucoffee.com/) The Caribou Coffee campaign is one of the most interactive and inspirational bus stop advertisements I have ever seen. Not only can you interact with their ads on a mental level but a physical level as well. From mentally filling out a list of why you drink the caffeinated brew to spinning a globe to choose where to visit, this Caribou Coffee campaign promises to keep you up for any ensuing excitement. Their slogan is “Life is short. Stay awake for it!” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Opportunity for businesses to engage consumers on a mental and physical level through interactive ads. - **Inspirational Marketing:** Using uplifting and motivating messages to connect with consumers and spark excitement. - **Consumer Engagement:** Encouraging consumers to actively participate with brand campaigns for a more immersive experience. ### Sectors Adopting This - **Advertising:** Innovative advertising agencies can embrace interactive ads to captivate audiences and enhance brand awareness. - **Coffee:** Coffee companies can leverage interactive campaigns to create a unique and engaging brand experience. - **Tourism:** Travel industry can adopt interactive advertising methods to inspire consumers to explore new destinations. ## Related on Trend Hunter - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Rugged Roadtrip Coffee Activations](https://www.trendhunter.com/trends/arctic-coffee-and-isuzu.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md)