# People-Warming Ovens Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu By Katie Cordrey | Published 2011-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caribou-coffee-bus-shelters References: [adrants](http://www.adrants.com/2011/01/caribou-coffee-bus-shelter-oven-warms.php) & [adweek.blogs](http://adweek.blogs.com/adfreak/2011/01/caribou-coffee-turns-up-heat-at-bus-shelters.html) [Caribou Coffee](https://www.trendhunter.com/trends/caribou-coffee-winter-menu) bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils. Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou's new [hot breakfast sandwiches](https://www.trendhunter.com/trends/scooters-coffee-winter-menu). It's a [cozy promotion](https://www.trendhunter.com/trends/biggby-coffee-festive-holiday-menu) that's sure to make a lot of people warm and happy whether or not they eat Caribou Coffee's Hot 'n Wholesome food. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bus Shelter Advertising:** Opportunity for brands to get creative with interactive and eye-catching shelters that provide value beyond advertising. - **Experiential Marketing:** Advancement of unique and memorable advertising methods that target people in unexpected places like bus stops, leading to higher customer retention. - **Innovative Point-of-sale Marketing:** Brands can incorporate unconventional elements to create buzz and increase awareness of new menu items and products. ### Sectors Adopting This - **Food and Beverage:** Incorporating experiential and innovative marketing strategies, like unique bus stop advertising, can increase sales for new menu items and products. - **Advertising:** Creating interactive and eye-catching bus shelters can provide value beyond advertising, leading to heightened brand awareness and customer engagement. - **Retail:** Exploring innovative advertising methods, through interactive point-of-sale marketing, can be used to drive store or product traffic and encourage customer loyalty. ## Related on Trend Hunter - [Sweet Cinnamon Cafe Menus](https://www.trendhunter.com/trends/caribou-coffee-winter-menu.md) - [Expansive Seasonal Cafe Menus](https://www.trendhunter.com/trends/the-caribou-coffee-holiday-menu.md) - [Festive Artisan Coffee Menus](https://www.trendhunter.com/trends/caribou-coffee-holiday-menu.md) - [Candle Coffee Warmers](https://www.trendhunter.com/trends/warmer-concept.md) - [Eco-Friendly Cafe Vehicles](https://www.trendhunter.com/trends/solarpowered-coffee-truck.md) - [Cookie-Themed Wearable Beanbags](https://www.trendhunter.com/trends/dominos-cosy-cookie.md) - [Recycled-Steel Bus Stations](https://www.trendhunter.com/trends/amazon-bus-station.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Communal Fireplace Coffee Tables](https://www.trendhunter.com/trends/hearth-coffee-table.md)