# Caribbean-Inspired Drink Mixers ZURENA Caribean Drink Mixers Blend Spices & Tropical Fruit Juices By Laura McQuarrie | Published 2022-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caribbean-drink-mixers References: [prnewswire](https://www.prnewswire.com/news-releases/zurena-launches-caribbean-inspired-drink-mixers-in-h-e-b-retailers-across-texas-301586398.html) & [myzurena](http://myzurena.com)  [ZURENA](https://www.trendhunter.com/trends/zurena) [Caribbean](https://www.trendhunter.com/trends/caribbean-sauces-and-marinades) drink mixers blend spices with tropical fruit juices to offer adults a simple and delicious way to enhance beverages. The premium, [non-alcoholic drink mixes](https://www.trendhunter.com/trends/nomuss-mixers) can be used to boost alcoholic and non-alcoholic drinks alike with a refreshing tropical twist. Made with home mixologists in mind, these drink mixers may be added to spirits, wines, bubbly beverages, teas, beers or even fresh fruit juices for a splash of flavor. These mixers, available in two flavors, include all-natural ginger and tropical options that amplify flavor with a fusion of ingredients like citrus juice, bitters, rosemary and red radish. "ZURENA's core mission is to uplift spirits and bring the positive feel of the Caribbean to any celebration," says Nigel Smith, founder of the award-winning start-up. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Drink Mixers:** Opportunity for premium non-alcoholic drink mixers that use natural ingredients and innovative flavor combinations - **Tropical Beverage Enhancements:** Opportunity for tropical-inspired beverage enhancements that add a refreshing twist to alcoholic and non-alcoholic drinks - **Home Mixology Products:** Opportunity for home mixology products that provide an easy and delicious way for consumers to experiment with flavors ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage industry to offer unique drink enhancements that appeal to consumers looking for a tropical twist - **Natural Products Industry:** Opportunity for natural products industry to offer premium non-alcoholic drink mixers that use only natural ingredients and innovative flavor combinations - **Retail Industry:** Opportunity for retail industry to offer consumers new and innovative products for home mixologists looking to explore new flavors and try new recipes ## Related on Trend Hunter - [Caribbean-Inspired Drink Mixers](https://www.trendhunter.com/trends/zurena.md) - [Tropical Spiced Mixers](https://www.trendhunter.com/trends/avec-1.md) - [Canned Cocktail Mixers](https://www.trendhunter.com/trends/kazimo.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Premium Canned Margarita Mixers](https://www.trendhunter.com/trends/zing-zang-mixes.md)