# Workwear Brand Homeware Series The New Carhartt WIP Homeware Capsule Breaches new Realms By Amy Duong | Published 2023-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carhartt-wip-homeware References: [highsnobiety](https://www.highsnobiety.com/p/carhartt-wip-homeware-shop-now/) & [highsnobiety](https://www.highsnobiety.com/en-us/shop/product/carhartt-canvas-basket/)  The new [Carhartt](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026) WIP Homeware takes the brand to new heights as it branches out to lifestyle pieces as well as wearables. It has previously worked on creating [rugs and magazine stands](https://www.trendhunter.com/trends/archivism), but now, it features a much broader range in this direction. It highlights its typical [canvas fabric material](https://www.trendhunter.com/trends/rixo-1) that can be seen in the form of a washing basket and a planter set in the brand's signature brown hue. It also is seen with the square-shaped woven branding label. Not only does the brand imagine home decor in the same durable fabrics as its clothing, but it also features items including a doormat or a heavy-hurt meal tray made with the help of Cambro. Image Credit: Carhartt WIP ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 99% | Activity: 99% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Lifestyle Homeware:** Carhartt WIP's expansion into lifestyle homeware creates opportunities for disruptive innovation in the intersection of fashion and home decor. - **Functional Materials:** The use of durable canvas fabric in home decor items expands possibilities for the integration of functional materials in non-traditional product categories. - **Brand Extension:** Carhartt WIP's extension of its brand into homeware opens up opportunities for other brands to expand into new product categories in a similar manner. ### Where This Applies - **Fashion and Apparel:** The expansion of Carhartt WIP into homeware highlights opportunities for fashion and apparel brands to extend their brand identity into home decor. - **Home Decor:** Carhartt WIP's entry into home decor creates opportunities for innovation within the home decor industry, particularly in the incorporation of functional materials and rugged design aesthetics. - **Manufacturing and Materials:** Carhartt WIP's collaboration with Cambro to create a heavy-duty meal tray highlights opportunities for innovation in manufacturing and materials science to create durable, functional products in non-traditional categories. ## Related on Trend Hunter - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Specialty Interior Home Goods](https://www.trendhunter.com/trends/houseware-capsule.md) - [Workwear Hybrid Capsules](https://www.trendhunter.com/trends/sacai-x-carhartt-wip.md) - [Woman-Focused Workwear Collections](https://www.trendhunter.com/trends/workwear-capsule-collection.md) - [Women's Workwear Capsules](https://www.trendhunter.com/trends/carhartt-1.md) - [Hi-Fi Streetwear Capsule](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Tactical Camouflaged Campsite Gear](https://www.trendhunter.com/trends/carhartt-wip-x-helinox.md) - [Light Specialty Houseware Capsules](https://www.trendhunter.com/trends/houseware-collection.md)