# Virtual Workwear Outfits Bitmoji Avatars Can Now Be Outfitted with Carhartt Gear By Laura McQuarrie | Published 2022-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carhartt-gear References: [prnewswire](https://www.prnewswire.com/news-releases/carhartt-makes-iconic-workwear-available-on-bitmoji-301605937.html) & [Carhartt](http://Carhartt.com) Bitmoji users now have a new way to dress up their avatars and express their personal sense of style with virtual [Carhartt](https://www.trendhunter.com/trends/workwear-capsule-collection) gear. These [digital workwear outfits](https://www.trendhunter.com/trends/fw25-workwear) can be assembled from pieces like jackets, t-shirts and double-front pants, plus other styles from the collection. The styles for men and women include all-time customer favorites like the iconic [Detroit](https://www.trendhunter.com/trends/sacai-x-carhartt-wip) Jacket, K87 Short Sleeve Pocket T-shirt and Duck Bib Overalls. The Carhartt x Bitmoji collection comes in response to the the Bitmoji community requesting Carhartt become part of their digital wardrobe experience and Carhartt is reaching new audiences who connect with the brand's values, sense of style and a love of the outdoors. Brands are connecting and engaging with digital natives with apparel that can be sported in real life, and in digital realms. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Workwear:** The growing demand for virtual clothing is an opportunity for disruptive innovation in fashion and gaming industries. - **Digital Wardrobe Experience:** The trend towards a personalized, digital wardrobe experience opens up opportunities for disruptive innovation in fashion and tech industries. - **Brand Engagement Through Digital Avatars:** Engaging with digital natives through virtual clothing collaboration with popular Avatars like Bitmoji is an opportunity for disruptive innovation in the fashion and social media industries. ### Where This Applies - **Fashion Industry:** Collaborating with digital platforms like Bitmoji to create virtual clothing presents an opportunity for innovative fashion brands to expand their reach and connection with younger consumers. - **Gaming Industry:** The trend of virtual clothing in games creates an opportunity for gaming companies to expand the in-game economy and offer more customization for players. - **Tech Industry:** The digital wardrobe experience trend creates an opportunity for tech companies to develop innovative solutions for the intersection of fashion and technology, including virtual try-on and personalized styling recommendations. ## Related on Trend Hunter - [Woman-Focused Workwear Collections](https://www.trendhunter.com/trends/workwear-capsule-collection.md) - [Women's Workwear Capsules](https://www.trendhunter.com/trends/carhartt-1.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Digital Avatar Cosmetics](https://www.trendhunter.com/trends/bitmoji-beauty-drop.md) - [Collaboration Retailer Workwear Collections](https://www.trendhunter.com/trends/sheetz-x-dickies-collection.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Workwear Hybrid Capsules](https://www.trendhunter.com/trends/sacai-x-carhartt-wip.md) - [Exploration-Themed Joint Workwear](https://www.trendhunter.com/trends/advanced-exploration.md)