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# Legacy Lumberjack Apparel
The Carharrt WIP Heritage 2012 Fall/Winter Collection is a Crossover

By Katie Pagnotta | Published 2012-12-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/carharrt-wip-heritage
References: [hypebeast](http://hypebeast.com/2012/12/carhartt-wip-heritage-2012-fall-winter-editorial) & [marks](http://www.marks.com/webapp/wcs/stores/servlet/SearchDisplay?resultCatEntryType=&pageView=image&catalogId=10051&urlLangId=-1&showResultsPage=true&categoryId=22501&beginIndex=0&langId=-1&storeId=10151&sType=SimpleSearch&cid=KWGoogle_Work&gclid=CMKQ1K3fg7QCFStgMgodYTwAow)

The Carharrt WIP Heritage Fall/Winter 2012 collection is a mix of functional [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) masculine apparel.

The line stays in the realm of traditional Carharrt apparel and shies away with modern takes on classic pieces like the plaid shirt and layering. The Heritage line-up is made for everyday use. Wear these pieces on the job, on a walk in the wilderness or mix them up for an evening look. Great pieces include [dark denim jackets](https://www.trendhunter.com/trends/japanexclusive-denim-collection), a corduroy blazer and chic shrunken hats in orange and navy. Carharrt is gearing its clothing and accessories to men of all ages and mixing [vintage-inspired apparel with contemporary styling](https://www.trendhunter.com/trends/baracuta-x-cootie-productions).

The Carrharrt WIP Heritage Fall/Winter 2012 collection is made up of wearable seasonal apparel that looks to the past and the future.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 69% | Activity: 39% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Traditional Masculine Apparel:** Businesses can disrupt the fashion industry by creating functional, everyday clothing for men that takes inspiration from traditional masculine apparel.
- **Vintage-inspired Apparel:** Companies can innovate by mixing vintage-inspired clothing with contemporary designs, bridging the gap between the past, present, and future fashion trends.
- **Multi-functional Apparel:** There is an opportunity for businesses to disrupt the fashion industry by creating multi-functional apparel that can be worn for work, outdoor activities, and evenings out.

### Where This Applies

- **Fashion:** Businesses can create a new market in the fashion industry by offering traditional and functional clothing that is fashionable and wearable for men of all ages.
- **Outdoor Gear:** Companies in the outdoor gear industry can innovate by creating multi-functional apparel that is suitable for both outdoor activities and casual wear.
- **Heritage Brands:** Heritage brands can disrupt the fashion industry by mixing vintage-inspired apparel with contemporary designs, attracting a new customer base while keeping their traditional roots in mind.

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