# Plant Protein Bread Labels Cargill is Working With PURIS to Make Clean-Label Pea-Protein Goods By Amy Duong | Published 2018-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cargill References: [bakeryandsnacks](https://www.bakeryandsnacks.com/Article/2018/01/23/Cargill-creates-clean-label-bread-made-with-plant-based-protein) & [cargill](https://www.cargill.com/2018/cargill-invests-in-puris-to-accelerate-pea-protein-production) [Cargill](https://www.trendhunter.com/trends/truvia-allulose-plus) is working hard with a number of bakeries to concoct clean-label goods made with pea protein in order to enable capitalization on plant-based protein gained by bread producers. Bill Gilbert of Cargill shares that the market for whole grain bread and fiber bread is very saturated, so protein delivers something that allows the bread industry to progress further. The label works together with [PURIS](https://www.trendhunter.com/trends/acremade) to infuse pea protein into its baked goods, seeing it as an organic step and as an alternative to soy. Pea protein is completely organic and is naturally not genetically modified by any means, but simply adding pea protein is not enough to develop an appealing bread texture or flavor palette. To combat that, there has to be a blend of different plant-based protein sources to achieve that desired texture and flavors. Additionally, Cargill and PURIS are also working on developing pea protein-based baked bars and muffins as well. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean-label Goods:** Opportunity for businesses to create clean-label goods made with pea protein to capitalize on the plant-based protein trend in the bread industry. - **Blend of Plant-based Proteins:** Innovation opportunity lies in developing a blend of different plant-based protein sources to achieve desired texture and flavor profiles in bread and baked goods. - **Pea Protein-based Snacks:** Exploring the development of pea protein-based baked bars and muffins presents disruptive opportunities in the snacks industry. ### Industries Being Reshaped - **Bakery:** Bakeries can leverage the trend of clean-label pea protein bread to differentiate and meet the demand for plant-based protein products. - **Food Manufacturing:** Food manufacturers have the opportunity to create innovative blends of plant-based proteins for bread and baked goods, catering to the clean-label trend. - **Snack Food:** The snacks industry can tap into the pea protein trend by developing pea protein-based baked bars and muffins to offer healthier snacking options. ## Related on Trend Hunter - [High-Protein Pea Varieties](https://www.trendhunter.com/trends/highprotein-pea.md) - [Plant-Powered Protein Breads](https://www.trendhunter.com/trends/better-way-protein-bread.md) - [Free-From Protein Breads](https://www.trendhunter.com/trends/complete-protein-bread.md) - [Plant-Based Protein Bakery Additives](https://www.trendhunter.com/trends/gowell-tasty-protein.md) - [Earthy Protein Breads](https://www.trendhunter.com/trends/profusion-organic-protein-bread.md) - [Plant Protein Distribution Partnerships](https://www.trendhunter.com/trends/blendtek-ingredients.md) - [Grit-Free Pea Protein Sources](https://www.trendhunter.com/trends/peazazz-c.md) - [Canola Oil Protein Applications](https://www.trendhunter.com/trends/protein-applications.md) - [Plant-Based Protein Concentrates](https://www.trendhunter.com/trends/protein-concentrates.md)