# Tattoovertising Animal Rights Carey Hart Promotes ‘Ink, Not Mink' For PETA By Ayman | Published 2009-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carey-hart-says-ink-not-mink-peta References: [blog.peta.org](http://blog.peta.org/archives/2009/02/carey_hart.php) We’re used to [PETA](https://www.trendhunter.com/trends/animal-intelligence) using stars who’d rather go naked than wear fur, but now the [animal rights foundation](https://www.trendhunter.com/trends/humane-world-for-animals) is appealing to the badass guys by saying ‘Ink, not mink.’ The message is delivered with an [extensively tattooed Carey Hart](https://www.trendhunter.com/trends/86-tattoo-limited-edition). The guy is considered to be the ultimate ’cool guy.’ He is a professional freestyle motocross rider, successful business owner, AMA team owner and reality TV star. Carey Hart must have picked up the PETA love from ex-wife Pink who is an avid animal rights supporters. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 6% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Tattoovertising:** Using extensively tattooed individuals as a platform for advertising campaigns. - **Animal Rights:** Advocating for the protection and welfare of animals, promoting animal rights and ethical treatment. - **Celebrity Influencers:** Utilizing well-known personalities to endorse and raise awareness for specific causes or organizations. ### Where This Applies - **Advertising:** Exploring unconventional methods such as tattoovertising to capture consumer attention and create brand recognition. - **Fashion:** Incorporating ethical and cruelty-free practices within the fashion industry to align with animal rights movements. - **Entertainment:** Collaborating with celebrity influencers to leverage their popularity and engage audiences in promoting social and environmental issues. ## Related on Trend Hunter - [Tattoo-Friendly Sensitive Skincare](https://www.trendhunter.com/trends/forever-care.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Ketchup-Colored Tattoo Inks](https://www.trendhunter.com/trends/ketchupthemed-tattoo.md) - [Cruelty-Free Deodorants](https://www.trendhunter.com/trends/beauty-without-bunnies.md)