# Prophylactic Fishing Ads (UPDATE) Carex Condoms Ultra Safe Ads Make a Serious Issue Simple By Amelia Roblin | Published 2011-06-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/carex-condoms-ultra-safe References: [adsoftheworld](http://adsoftheworld.com/media/print/carex_condoms_fishing) & [grey](http://www.grey.com/) Looking a lot like a [campaign](http://www.trendhunter.com/trends/carex-ultra-safe) launched about one year earlier, these Carex Condoms Ultra Safe ads follow through with a tried and true technique once again. The success of these [wholesome images](https://www.trendhunter.com/trends/dreamies-treats), that allude to a more suggestive topic, comes entirely from the unexpected subject matter. Based on the original animated prints by David HK from the Grey Group advertising agency of Kuala Lumpur, these three lighthearted pictures are completely innocent until you take a closer look. A beautiful girl is captured within each, holding a net. In one she seems to be [fishing with it](https://www.trendhunter.com/trends/always-a-smooth-catch), in another she's catching fireflies, and she's focused on butterflies in the last one. A keen eye will see these Carex Condoms Ultra Safe ads and discern that the nets are in fact rubbers, and the creatures she's trapping are sperm. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 64% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Innocent-innuendo Advertising:** Opportunity for brands to create lighthearted and unexpected ads that allude to a more suggestive topic. - **Hidden Meanings in Visuals:** Potential for brands to use visual elements that appear innocent at first glance but reveal a deeper message upon closer inspection. - **Humor in Serious Subjects:** Growing trend of using humor to address sensitive or serious issues in advertising campaigns. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create innovative campaigns that go beyond traditional approaches. - **Contraceptive Products:** Potential for condom manufacturers to develop creative and engaging advertisements that address the importance of safe sex. - **Creative Agencies:** Growing market for creative agencies to provide unique and unexpected advertising strategies to help brands stand out. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)