# Gamified DTC Vitamin Apps The Care/Of App Gamifies the Process of Wellness By Ell Smith | Published 2018-01-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/careof References: [psfk](https://www.psfk.com/2018/01/wellness-brand-game-taking-daily-vitamins.html) & [itunes.apple](https://itunes.apple.com/us/app/care-of-vitamins/id1273387955?mt=8) After its establishment, Care/Of successfully disrupted the wellness industry by offering customizable, individualized and aesthetically pleasing vitamin deliveries for a contemporary consumer. Now, the direct-to-consumer wellness brand is taking this one step further through [gamifying the process of taking vitamins](https://www.trendhunter.com/trends/vitalflip) with an [engaging smart phone app](https://www.trendhunter.com/trends/urso). The eponymous app enables a consumer to track their progress, and earn rewards for taking their vitamins daily. Consumers who consecutively track their daily process will earn points, which can be exchanged for some real world rewards, like free or discounted rates, in addition to other perks. This tool is both handy and rewarding, offering the consumer an app that effectively gamifies the mundane process of taking one's daily vitamins. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Gamification of Wellness:** Opportunity for businesses to gamify the process of engaging in wellness activities. - **Personalized Vitamin Deliveries:** Opportunity for businesses to offer customizable, individualized and aesthetically pleasing vitamin deliveries. - **Smartphone-based Health Tracking:** Opportunity for businesses to develop apps that allow consumers to track their health and earn rewards. ### Where This Applies - **Wellness:** Opportunity for wellness brands to incorporate gamification and tracking into their product offerings. - **Vitamin Delivery:** Opportunity for businesses to disrupt the vitamin industry by offering personalized and visually appealing deliveries. - **Mobile App Development:** Opportunity for businesses to specialize in developing health-tracking apps with a gamification element. ## Related on Trend Hunter - [Wellness-Focused Digital Platforms](https://www.trendhunter.com/trends/routines-reflections.md) - [Gamified Diet Trackers](https://www.trendhunter.com/trends/capy-diet.md) - [Gamified Habit Trackers](https://www.trendhunter.com/trends/habit-dice.md) - [Gamified Virtual Fitness Apps](https://www.trendhunter.com/trends/gympet.md) - [Gamified Walking Experiences](https://www.trendhunter.com/trends/walkable.md) - [Gamified Productivity Apps](https://www.trendhunter.com/trends/respawn1.md) - [Vitamin Deficiency-Identifying Apps](https://www.trendhunter.com/trends/vitaminico.md) - [Gamified Habit Trackers](https://www.trendhunter.com/trends/cozy-habits.md) - [Gamified Fitness Platforms](https://www.trendhunter.com/trends/custom-workout-routines.md)