# Sustainable Carefree Fashion Collections Wakened Apparel Embraces Art, Sustainability & Adventure By Kalin Ned | Published 2018-10-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/carefree-fashion References: [wakenedapparel.org](https://www.wakenedapparel.org/collections/new-arrivals) Wakened Apparel grants consumers access to carefree fashion lines and handmade home accessories. The brand is kickstarted by a husband and wife who were looking to fuse their love for art, sustainability, and philanthropy. Through Wakened Apparel, the couple hopes "to lower [their] negative impact, while extending [their] positive impact." As a result, the carefree fashion lines, which are perfect for the adventurous spirit, as well as the homeware products are [ethically made](https://www.trendhunter.com/trends/breathable-materials) in the U.S. and other countries in accordance with Fair Trade standards. Wakened Apparel contributes to sustainability through recycling and the use of natural, organic fibers. The company produces [zero-waste blankets](https://www.trendhunter.com/trends/native-regenerative-wool) that are tentatively made from 100% post-consumer apparel. In addition, through its product, the ethical business offers growth and support through partnerships with charitable organizations. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Carefree Fashion:** Opportunity for disruptive innovation in the fashion industry by creating sustainable and ethically made clothing lines that cater to the adventurous spirit. - **Handmade Home Accessories:** Opportunity for disruptive innovation in the home decor industry by producing ethically made and sustainable home accessories that align with consumers' values. - **Sustainability and Philanthropy:** Opportunity for disruptive innovation in various industries by integrating sustainable practices and philanthropy into business models, allowing companies to lower their negative impact while extending their positive impact. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunity in the fashion industry by embracing sustainable practices and creating carefree fashion lines for the adventurous spirit. - **Home Decor Industry:** Disruptive innovation opportunity in the home decor industry by offering handmade, ethically made, and sustainable home accessories that resonate with conscious consumers. - **Business and Social Impact:** Disruptive innovation opportunity across various industries by integrating sustainability and philanthropy into business models, creating positive social and environmental impact. ## Related on Trend Hunter - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md)