# Amusing Ape Advertisements CareerBuilder Super Bowl Spot Brings Back the Chimps By Katherinev123 | Published 2012-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/careerbuilder-super-bowl References: [adweek](http://www.adweek.com/adfreak/careerbuilder-cant-quit-chimps-its-super-bowl-stars-137719) & [careerbuilder](http://www.careerbuilder.ca/) This year's CareerBuilder Super Bowl spot again features personified chimpanzees, something that consumers demanded after seeing the company's funny ape-filled ad during last year's Super Bowl. Why do so many people love the crazy chimps in the CareerBuilder Super Bowl ads? Well, the commercials do a great job of comparing your co-workers to apes, showcasing how incredibly stressful and annoying it can be when you're not in the job you want. According to Jennifer Grasz, a spokeswoman for CareerBuilder, the campaign is something that "job seekers identify with and act upon." This year's CareerBuilder Super Bowl spot, made by an in-house agency, cost the company $3.5 million. Check out the amusing sneak peek for the ad here. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Personification Marketing:** Personifying animals or objects in advertisements to create relatable content for audiences. - **Humorous Ads:** Creating commercials that use comedy to showcase a product or service, drawing in viewers with funny content. - **Employee Stress Culture:** Addressing the negative impact of employee stress and burnout, and highlighting solutions or services that can improve workplace culture. ### Industries Being Reshaped - **Advertising:** Integrating humor or personified elements into marketing strategies for increased audience engagement. - **Human Resources:** Creating services and tools to address employee job stress and burnout, and promote a healthy workplace culture. - **Film and Entertainment:** Utilizing humor and personification in film and television to create comedic content that can appeal to a wide audience base. ## Related on Trend Hunter - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Fun-First Self-Care Commercials](https://www.trendhunter.com/trends/uncontain-yourself.md)