# Imaginary Charity Ads 'CareDrop' is an Imaginary Charitable Venture Inspired by Apple's 'Airdrop' By Rahul Kalvapalle | Published 2014-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caredrop References: [psfk](http://www.psfk.com/2014/07/miami-ad-school-students-apple-airdrop-caredrop.html) & [vimeo](http://vimeo.com/92485794) CareDrop is a hypothetical charitable initiative, dreamed up by a pair of students at [Miami Ad School](https://www.trendhunter.com/trends/college-football-27) in New York, that reimagines [Apple's](https://www.trendhunter.com/trends/apple-pay-donations) AirDrop service as a charitable venture that sends basic necessities to people in South Sudan. The ad depicts a hypothetical fundraiser in which the [file transfer service](https://www.trendhunter.com/trends/large-file) takes to the air to deliver aid to people from airplanes. This would enable people in isolated areas access to essential items while also encouraging people to donate to the cause every time they use AirDrop. In this scenario, when a user transfer files via AirDrop, they will see a relief camp in South Sudan in their network. The user is then invited to transfer goods to those in need by selecting the type of donation they would like to make -- drinking water, food, medical aid or clothing. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 20% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Airdrop:** The proposed CareDrop project explores the opportunity of using AirDrop for charity distribution in remote areas. - **Socially Responsible Marketing:** Imaginary charity ads are an innovative way of promoting social responsibility and increasing awareness for global issues. - **Digital Fundraising:** The concept of donating basic necessities through AirDrop presents a new opportunity for digital fundraising and social impact investment. ### Sectors Adopting This - **Technology:** The technology industry can benefit from exploring new ways to utilize existing digital tools for social impact, as CareDrop does with Apple's AirDrop. - **Marketing and Advertising:** Advertising agencies and marketers can adopt similar tactics to promote social responsibility awareness and drive engagement with social impact initiatives. - **Non-profit:** Non-profit organizations can explore innovative ways to collect donations and distribute aid in remote areas, including digital methods inspired by CareDrop's model. ## Related on Trend Hunter - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Neighborhood Connection Platforms](https://www.trendhunter.com/trends/neigbordrop.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md)