# Self-Care Apparel Collections Topshop, Topman & Calm Created 'Care Sewn In' with Self-Care Labels By Laura McQuarrie | Published 2019-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/care-sewn-in References: [designtaxi](https://designtaxi.com/news/406740/Topshop-x-Calm-Releases-Collection-With-Witty-Care-Labels-For-Mental-Health-Day/) & [topshop](https://www.topshop.com/en/tsuk/product/calm-x-topshop-embroidered-fragile-t-shirt-9254207) For World Mental Health Day, Topshop and Topman joined forces with CALM (Campaign Against Living Miserably) to create a clothing collection called Care Sewn In. The 13-piece range boasts large care labels on the backs of t-shirts and hoodies that provide instructions for mental well-being, such as "don't handle problems on your own" and "talk to a mate to iron them out." These tips put a twist on the kinds of garment care instructions that are usually seen on garments, and serve as a reminder that it's just as important to look after one's mental well-being. On the front side of the clothing pieces, there are words like "Fragile," and "Talk Talk Talk." The project is part of a CALM campaign called Let What’s Inside Out that's centered on starting conversations about mental health. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mental Well-being Fashion:** Opportunity to incorporate care labels with mental well-being instructions on clothing pieces. - **Conversation-starting Apparel:** Potential for apparel with thought-provoking messages to spark discussions about mental health. - **Self-care Clothing Collections:** Emerging trend of clothing lines promoting self-care and mental well-being through design and messaging. ### Sectors Adopting This - **Fashion:** Fashion industry can explore incorporating mental well-being instructions on clothing labels for a new customer experience. - **Mental Health:** Opportunity for mental health organizations to collaborate with fashion brands to create clothing pieces that raise awareness and encourage conversations about mental well-being. - **Marketing and Advertising:** Marketing agencies can help brands develop campaigns focused on self-care clothing lines to resonate with consumers' growing interest in mental well-being. ## Related on Trend Hunter - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Positive Affirmation Decals](https://www.trendhunter.com/trends/mental-health-awareness-campaign.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Esports Mental Health Apparel](https://www.trendhunter.com/trends/team-vitality-5.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md)