# Clean Personal Care Products Disco Makes Simple, All-Natural Care Products for Men By Laura McQuarrie | Published 2019-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/care-products-for-men References: [ca.askmen](https://ca.askmen.com/grooming/skin/the-best-men-s-custom-skin-care.html) & [letsdisco.co](https://letsdisco.co/) [Disco](https://www.trendhunter.com/trends/disco-by-aulosa) specializes in "modern care for the modern man" and offers a range of straightforward care products for men that are [all-natural, vegan and cruelty-free](https://www.trendhunter.com/trends/zebra). As a direct-to-consumer brand, Disco makes it easy for consumers to purchase all of their face and body care needs in a single spot. This includes products like facial cleanser sticks and scrubs, moisturizers, face masks, [deodorant and body wash](https://www.trendhunter.com/trends/mens-deodorant). For the sake of simplicity, these items can even be purchased in curated sets or delivered regularly to one's home. As Disco founder Ben Smith describes, "We found that at-large, men were open to exploring better personal care routines. For some, it meant they wanted to upgrade their bar soap routine, others felt they needed to do more.” Image Credit: Disco ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 16% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Personal Care:** Opportunity for brands to create all-natural, vegan and cruelty-free personal care products for both men and women. - **Direct-to-consumer Men's Care:** Disruptive opportunity for brands to offer straightforward care products for men through direct-to-consumer channels. - **Curated Personal Care Sets:** Potential for brands to provide curated sets of personal care products for convenience and ease of purchase. ### Sectors Adopting This - **Beauty and Personal Care:** Disruptive innovation opportunity for the beauty and personal care industry to focus on providing clean and natural products for consumers. - **Direct-to-consumer Retail:** Opportunity for the retail industry to adopt direct-to-consumer models for reaching customers with men's care products. - **Subscription Box Services:** Disruptive opportunity for subscription box services to deliver curated personal care sets to customers regularly. ## Related on Trend Hunter - [Mix-and-Match Sensorial Bodycare](https://www.trendhunter.com/trends/jukebox.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [High-Quality Sustainable Bodycare](https://www.trendhunter.com/trends/high-quality-sustainable-bodycare.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md)