# Pop Art Cosmetic Branding The 'KIREI' Hair Care Products are Geometrically Patterned and Modern By Michael Hemsworth | Published 2016-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/care-product References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/12/kirei-hair-care.html) & [behance.net](https://www.behance.net/meravila) The 'KIREI' hair care product branding is focused on combining the black and white aesthetic of geometric shapes with pops of neon color for a pop art-inspired final product. The conceptual 'KIREI' lineup is the design work of Mer Avila and takes an edgy, minimalistic approach to personal care products. Modern product branding is shifting away from focusing too much on benefits and product information to being more about creating a [visual storyline](https://www.trendhunter.com/trends/first-harvest-green-tea). This appears to be at play with the 'KIREI' hair care product branding that is features minimal text in order to help the visual contrasts pop off the packaging with gusto. The 'KIREI' product lineup consists of [shampoo, conditioner and leave-in conditioner](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner) as a holistic series of hair care sundries. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Minimalistic Branding:** Disruptive innovation opportunities lie in creating visually appealing product packaging that focuses on minimal text and bold visual contrasts. - **Pop Art-inspired Design:** Disruptive innovation opportunities present themselves in incorporating bold geometric patterns and neon colors into product branding for a modern and visually striking aesthetic. - **Shift to Visual Storytelling:** Disruptive innovation opportunities arise in moving away from traditional product information and focusing on creating a visual storyline to engage consumers. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunities exist in the cosmetics industry by exploring new, visually striking branding concepts inspired by modern art movements. - **Personal Care:** Disruptive innovation opportunities can be found in personal care industries by adopting minimalistic branding strategies and incorporating bold visual elements. - **Packaging Design:** Disruptive innovation opportunities emerge in the packaging design industry by leveraging pop art-inspired aesthetics and creating visually captivating product packaging. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md) - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md)