# Letterbox-Sized Care Kits Lush Cosmetics' Care Kits Make It Easy to Receive a Fresh Supply of Soap By Laura McQuarrie | Published 2020-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/care-kits References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Lush_designs_letterbox_Hand_Care_Kits_for_consumers_on_lockdown/164868) & [uk.lush](https://uk.lush.com/products/hand-care-sets/clean-and-clam) [Lush Cosmetics](https://www.trendhunter.com/trends/lush-cosmetics1) launched three [curated care kits](https://www.trendhunter.com/trends/cashmere-kiss) in letterbox packaging that's specifically designed to make the delivery process as simple as possible. With retail stores closed and businesses relying on online sales, smart packaging solutions have become more important than ever. Each Hand Care Kit in the trio includes items that have been hand-picked by Lush co-founders Mark and Mo Constantine, as well as best-selling items. In the Clean & Calm Hand Care Kit, there's an assortment of soaps, plus [hand serums and cuticle butter](https://www.trendhunter.com/trends/skin-sips) to give hands some much-needed TLC. There's also the Clean & Fresh As kit and the Clean & Sweet Hand Care kit, which are full of even more soothing, hydrating and redness-reducing hand care solutions to support people who are washing their hands more than usual. Image Credit: Lush Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Letterbox-sized Care Kits:** The trend for letterbox-sized care kits signals an opportunity for other businesses to streamline their delivery processes. - **Curated Care Kits:** The popularity of Lush's curated care kits shows there is demand for customized and personalized products in the beauty industry. - **Hand Care Solutions:** The emphasis on hand care solutions highlights a need for innovation in the personal care industry to address the current climate. ### Who This Affects Most - **E-commerce:** E-commerce businesses can benefit from incorporating smart packaging solutions that make deliveries more convenient and streamlined. - **Beauty:** There is an opportunity for the beauty industry to expand into personalized care kits that address specific concerns and needs. - **Personal Care:** The personal care industry can innovate by developing new and innovative hand care solutions to meet the current demand for hand hygiene. ## Related on Trend Hunter - [Student Skincare Packs](https://www.trendhunter.com/trends/student-skincare.md) - [Festival-Ready Bodycare Kits](https://www.trendhunter.com/trends/lush-x-download-festival-kit.md) - [Handmade Self-Care Accessories](https://www.trendhunter.com/trends/handmade-selfcare-accessories.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Regency Bodycare Boxes](https://www.trendhunter.com/trends/lush-bridgerton.md) - [Curated Home Care Collections](https://www.trendhunter.com/trends/cashmere-kiss.md) - [Relaxing Self-Care Kits](https://www.trendhunter.com/trends/selflove-gift-set.md) - [Letterbox Popcorn Packs](https://www.trendhunter.com/trends/popcorn-kitchen-pack.md) - [Floral-Inspired Bath Kits](https://www.trendhunter.com/trends/bath-experience.md)