# Earth-Focused Condom Campaigns Care Condoms Seeks to Promote Environmental Protectionism By Mishal Omar | Published 2017-05-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/care-condoms References: [adsoftheworld](http://adsoftheworld.com/media/design/care_condoms_care_for_earth_hour) & [carelatex](http://www.carelatex.com/) The Care Condoms brand promoted this year's Earth Hour with a creative campaign that sought to encourage environmental protectionism, an important issue that an increasing number of brands are getting involved with. The Care Condoms brand designed a series of 60 new [condom pack designs](https://www.trendhunter.com/trends/durex-intensity), which were made available for a limited amount of time. Each of these individual designs uses risque language and imagery to promote environmental consciousness. Examples of this include a quote that says 'bulbs out, lubes in," and another that says "spread the news" and is accompanied by erotic illustrated images. The [limited edition condoms](https://www.trendhunter.com/trends/the-durex-blocker) were handed out for free in Malaysia the week before Earth Hour, and were accompanied by a commercial that promotes them along with environmental protectionism. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Condom Campaigns:** Opportunity for brands to promote environmental consciousness through creative condom pack designs. - **Eco-friendly Promotion Strategies:** Brands can engage consumers by linking their products with environmental causes like Earth Hour. - **Risqué Marketing for a Cause:** Using provocative language and imagery in campaigns can attract attention and generate awareness for important issues. ### Where This Applies - **Contraceptive Products:** Opportunity to create environmentally-friendly condom design options that align with the growing demand for sustainable products. - **Advertising and Marketing:** Opportunity for marketing agencies to help brands develop creative and impactful campaigns around social and environmental causes. - **Environmental Activism:** Opportunity for organizations and activists to collaborate with brands in promoting environmental protectionism through unique and attention-grabbing campaigns. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md)