# California Drinking Games Cards Against the Bay Targets Hipsters and Pot Heads By Michael Hines | Published 2015-03-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cards-against-the-bay References: [sfist](http://sfist.com/2015/03/03/help_kickstart_a_bay_area_version_o.php) & [kickstarter](https://www.kickstarter.com/projects/457135337/cards-against-the-bay) If you consider yourself ahead of the masses and can't live without artisanal coffee and a [MacBook](https://www.trendhunter.com/trends/gundam-1), then Cards Against the Bay will be right up your alley. This expansion pack was created by Josh Barrientes, a resident of California's Bay Area. True to the original game, his new cards are raunchy and hilarious, albeit with a distinct vibe to them. If you have never been to the Bay Area, then you may not get what's so funny about cards such as "A senile E-40" or "The Mexican hot dog man." The Bay Area apparently loves the project as Barrientes has easily hit his [Kickstarter](https://www.trendhunter.com/trends/mantis-exploding-kittens) goal. If Cards Against the Bay takes off look for more cities and regions to develop idiosyncratic expansion packs as well. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **City-specific Card Games:** Developing expansion packs for Cards Against Humanity tailored to a specific city or region presents an opportunity for disruptive innovation in the gaming industry. - **Pop Culture-inspired Card Games:** Creating card games inspired by current pop culture trends presents an opportunity for disruptive innovation in the gaming industry. - **Adult Party Games:** Developing adult party games with raunchy and humorous themes presents an opportunity for disruptive innovation in the gaming industry. ### Industries Being Reshaped - **Gaming:** The gaming industry can tap into the popularity of adult party games and create more niche and city-specific games to appeal to different markets. - **Hospitality:** Hotels, bars, and other hospitality businesses can provide adult party games like Cards Against Humanity and its expansion packs as an added entertainment feature for their guests. - **Pop Culture:** The pop culture industry can collaborate with gaming companies to create card games inspired by current pop culture trends to appeal to a wider audience. ## Related on Trend Hunter - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Card-Packed Clam Mayo](https://www.trendhunter.com/trends/cards-against-humanity-1.md) - [Memory-Based Adult Card Games](https://www.trendhunter.com/trends/arschmallows.md) - [Wine-Branded Adult Party Games](https://www.trendhunter.com/trends/would-you-dare.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [College-Inspired Card Games](https://www.trendhunter.com/trends/po-up-card-game.md) - [NSFW Party Card Games](https://www.trendhunter.com/trends/fork-milk-kidnap.md) - [Cocktail Card Games](https://www.trendhunter.com/trends/shot-callers.md) - [Entertaining Adult Card Games](https://www.trendhunter.com/trends/fck-marry-kill-adult-card-game.md)