# Card Game Holiday Campaigns Cards Against Humanity Saves America is a Political Campaign By Mishal Omar | Published 2017-11-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cards-against-humanity-saves-america References: [dezeen](https://www.dezeen.com/2017/11/16/cards-against-humanity-saves-america-buys-land-usa-mexico-border-fight-donald-trump-wall/) & [cardsagainsthumanitysavesamerica](https://www.cardsagainsthumanitysavesamerica.com/#faq) Combining both political and [promotional holiday campaigning](https://www.trendhunter.com/trends/its-not-the-thought-that-counts), Cards Against Humanity Saves America is a unique initiative that aims to make Donald Trump's political agenda more difficult to achieve. The special website for this campaign features a short brief that begins with "It's 2017, and the government is being run by a toilet. We have no choice: Cards against Humanity is going to save America." It features a mockumentary style video where the brand uses humor to explain its campaign – with its first initiative being that it purchased a large plot of land on the U.S.-Mexico border, and will prevent the government from being able to build a wall on that land. Those who sign up for the [holiday promotion](https://www.trendhunter.com/trends/starbucks-for-life-merrython) need only pay $15, and will receive an "illustrated map of the land, a certificate of our promise to fight the wall, some new cards, and a few other surprises." The Cards Against Humanity Saves America also promised five more initiatives that it will employ to fight the negative aspects of Donald's political agenda. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Political Promotional Campaigns:** Opportunity for businesses to combine political messaging with promotional tactics to create unique campaigns. - **Humorous Social Advocacy:** Incorporating humor into social advocacy efforts can make it more relatable and engaging for the target audience. - **Direct Action Activism:** Taking direct action and implementing initiatives to actively oppose and counter political agendas can generate attention and support for a cause. ### Where This Applies - **Advertising and Marketing:** Businesses in the advertising and marketing industry can explore innovative ways to merge political campaigns with promotional strategies. - **Entertainment and Gaming:** The entertainment and gaming industry can create politically-themed games and campaigns that effectively engage audiences while raising awareness for social issues. - **Non-profit Organizations:** Non-profit organizations can consider adopting humorous and direct action approaches in their advocacy efforts to attract attention and support for their causes. ## Related on Trend Hunter - [Child-Created Card Games](https://www.trendhunter.com/trends/cards-against-humanity-family-edition-1.md) - [Political Campaign Game Maps](https://www.trendhunter.com/trends/freedom-town.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md) - [Card-Packed Clam Mayo](https://www.trendhunter.com/trends/cards-against-humanity-1.md) - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md)