# Co-Branded Protein Cereals Surreal & Gymshark Launched Strawberry Protein Shake-Flavored Cardi-Os By Laura McQuarrie | Published 2024-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cardios References: [foodbev](https://www.foodbev.com/news/surreal-teams-up-with-gymshark-on-new-strawberry-protein-cereal) & [eatsurreal](https://eatsurreal.co.uk/)  Protein cereal brand [Surreal](https://www.trendhunter.com/trends/surreal-x-grind) and gym apparel brand [Gymshark](https://www.trendhunter.com/trends/the-jacket-patch) teamed up to create Cardi-Os, a strawberry protein shake-flavored cereal that's gluten-free, vegan and fueled by soya and pea protein. With 13 grams of protein and just a gram of sugar per serving, the berry-flavored breakfast cereal hoops speak to consumers who want a nourishing morning meal without compromise. Free from natural flavors and colors, the better-for-you protein cereal is sweetened with alternatives like stevia and erythritol. This limited-edition cereal can be purchased from Surreal's site, as well as Gymshark stores. This co-branded protein cereal feeds into Gymshark’s We Do Gym campaign, differentiating the company from sports and athleisure brands by specifically speaking to gym-goers. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 57% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Co-branded Wellness Products:** Partnerships between fitness and food brands are creating unique products like protein cereals that align with consumers' health-driven lifestyles. - **Gluten-free & Vegan Options:** The demand for inclusive dietary options is rising, as evidenced by the development of gluten-free and vegan protein cereals that cater to various dietary restrictions. - **Sugar-free Sweeteners:** Innovative sweetening alternatives, such as stevia and erythritol, are replacing traditional sugars to offer health-conscious consumers flavorful yet low-sugar products. ### Who This Affects Most - **Health & Wellness Foods:** The food industry is evolving with a focus on health-centric products like high-protein, low-sugar cereals that meet the demands of fitness enthusiasts. - **Athleisure & Fitness Apparel:** Clothing retailers are expanding into the nutrition sector by collaborating on products that resonate with their active customer base. - **Alternative Sweeteners:** The sweetener industry is growing as natural alternatives like stevia and erythritol gain popularity for use in health-oriented food products. ## Related on Trend Hunter - [Protein Coffee Cereals](https://www.trendhunter.com/trends/surreal-x-grind.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md) - [Branded Cereal Milk Supplements](https://www.trendhunter.com/trends/ghost-whey-protein.md) - [Collaboration Protein-Packed Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-cinnamon-toast-crunch.md) - [Cereal-Flavored Protein Drinks](https://www.trendhunter.com/trends/six-star-protein-shake.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Cocoa-Fruit Protein Cereals](https://www.trendhunter.com/trends/gains-therapy-berry-cocoa.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Nostalgic Plant-Powered Cereals](https://www.trendhunter.com/trends/vegan-cereal-brand.md)