# Cardinal Point Candles These Unique Candles Take Inspiration from American Geography By Laura McQuarrie | Published 2014-11-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cardinal-points References: [thedieline](http://www.thedieline.com/blog/2014/11/11/cardinal-points-candles) & [pilotandcaptain](http://pilotandcaptain.com/collections/cardinal-points-candles) Taking inspiration from geographical maps, Pilot & Captain created Cardinal Points, a series of four candles that take after different regions in the United States. The SE, SW, W and N candles are branded to look like compass coordinates and in terms of scent, the candles are inspired by places like [firey desert brushes](https://www.trendhunter.com/trends/evergreen-candle) at Rio Grande, [blossoms from Laurel Canyon](https://www.trendhunter.com/trends/citrus-sky-candle), pine and moss at Lake Superior and coastal breezes at St. Augustine. Although the candles could easily stand alone, the [rich fall colors](https://www.trendhunter.com/trends/fantastical-fall-collection) of the set and playful labels makes them that much stronger as a group. These would make fantastic gifts for the traveler, or anyone who would appreciate the smells of home. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Geography-inspired Candles:** Opportunity for brands to differentiate their candle offerings by creating scents inspired by and branded after different regions of the world. - **Playful and Branded Candle Sets:** An opportunity for candle brands to create cohesive candle sets with playful branding that enhances their product and creates a stronger customer appeal. - **Scented Gifts for Travelers:** An opportunity for brands to market scented candles as a gift for the traveler, evoking memories of places visited or inspiring wanderlust for future trips. ### Sectors Adopting This - **Candle Industry:** Opportunity for candle companies to innovate their product offerings and branding strategies to attract new customers and differentiate their products in a crowded market. - **Tourism Industry:** An opportunity for tourism and travel companies to collaborate with candle brands and market region-specific scented candles as souvenirs and gifts for travelers. - **Gift Industry:** An opportunity for gift and home decor companies to incorporate scented candles into their product offerings, appealing to customers looking for unique and meaningful gifts. ## Related on Trend Hunter - [Landscape-Inspired Candles](https://www.trendhunter.com/trends/great-white-north-collection.md) - [New England-Inspired Candles](https://www.trendhunter.com/trends/journey-to-new-england.md) - [Travel-Inspired Modern Candle Collections](https://www.trendhunter.com/trends/jupiter-smells.md) - [Road Trip-Inspired Candle Collections](https://www.trendhunter.com/trends/road-trips-collection.md) - [City-Inspired Candle Capsules](https://www.trendhunter.com/trends/assouline-1.md) - [Winter Getaway Candles](https://www.trendhunter.com/trends/royal-pine-deluxe-candle.md) - [Richly Aromatic Candle Collections](https://www.trendhunter.com/trends/zippo-spirits-candle-flight.md) - [Golf-Inspired Candle Collections](https://www.trendhunter.com/trends/golf-candle.md) - [Autumnal Vacation Scented Candles](https://www.trendhunter.com/trends/yankee-candle-the-cottage-getaway-collection.md)