# Asian-Inspired Food Branding This Cardinal Food Packaging Got a Globally Inspired Makeover By Laura McQuarrie | Published 2017-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cardinal-food References: [thedieline](http://www.thedieline.com/blog/2016/12/7/bold-asian-inspired-foods-in-cardinal-packaging) Cardinal food's line of flavorful ingredients recently got a [fresh new look](https://www.trendhunter.com/trends/north-coast-organic) thanks to designer Alexandros Gavrilakis, with a focus on [Asian-inspired cuisine](https://www.trendhunter.com/trends/asian-inspired-condiments). As the collection features canned rambutan in syrup, [squeezable spring roll sauce bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging) and ready-to-serve bean sprouts, each package was redesigned with bold, flavorful typefaces and colors to convey a sense of the vibrant meals that can be made by taking inspiration from Asian cooking. Alongside modern and freehand fonts, a few playful doodles appear on the containers, adding a playful handmade touch to the branding that boasts appeal to young audiences. To further the appeal of the easy-to-use products, they are emphasized with phrases that suggest the Sweet Chili Sauce is "delightful with everything" and the Sweet & Sour Sauce is "the all-time classic at its best!" ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bold Food Packaging:** The use of bold typefaces and colors in food packaging design can help capture attention and convey the vibrancy of the product. - **Asian-inspired Cuisine:** The popularity of Asian cuisine provides an opportunity for food brands to create products and packaging that are tailored to this market segment. - **Playful Handmade Branding:** Including playful doodles and a handmade touch in packaging design can appeal to young audiences and add personality to the brand. ### Where This Applies - **Food Packaging:** The food packaging industry can explore innovative designs that incorporate bold typography and vibrant colors to enhance product appeal. - **Food and Beverage:** Within the food and beverage industry, there is an opportunity to develop and market Asian-inspired products that cater to the growing demand for fusion cuisine. - **Design and Branding:** Design and branding firms can collaborate with food companies to create playful and handmade packaging designs that resonate with younger consumers. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)