# Rapper-Starring Fashion Billboards Cardi B Stars on Balenciaga's Latest Paris-Based Billboard By Ell Smith | Published 2020-09-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cardi-b References: [hypebae](https://hypebae.com/2020/9/cardi-b-balenciaga-campaign-louvre-billboard-shoot) & [instagram](https://www.instagram.com/iamcardib/?utm_source=ig_embed) Famed rapper Cardi B has made numerous references to Balenciaga in her songs, and is now the star of its latest campaign. It's not typical for the iconic fashion label to tap high-profile celebrity talent for its campaigns, making this collaboration even more exciting and unique. On Instagram, Cardi B celebrated the announcement, posting a brand image that features the rapper lounging on the grass, surrounded by pool toys. Cardi B can be seen sporting a chic black bob and floor-length dress. Balenciaga's large font logo print is stamped across the image. The campaign is seen on a billboard in Paris, across from the Louvre museum, where it will remain until the end of the month. Image Credit: Balenciaga ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations:** Fashion brands can disrupt the industry by partnering with high-profile celebrities for their campaigns. - **Iconic Fashion Labels:** Established fashion labels can embrace unique collaborations and innovative marketing strategies to create excitement and stand out in the market. - **Streetwear Influences:** Fashion brands can leverage streetwear influences, such as rap culture, to appeal to a wider audience and create buzz around their products. ### Sectors Adopting This - **Fashion:** Fashion brands can explore disruptive marketing strategies to capture consumer attention and stand out in a highly competitive industry. - **Entertainment:** Celebrities and entertainers can leverage their influence to collaborate with fashion brands, opening up new avenues for revenue and brand exposure. - **Advertising:** Innovative billboard campaigns, featuring high-profile celebrities, can create a disruptive advertising approach that captivates audiences and generates buzz. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)