# Collaboratively Made Rapper Footwear Cardi B and Steve Madden Joined to Launch Fresh Designs By Riley von Niessen | Published 2017-12-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cardi-b-and-steve-madden References: [nylon](https://www.nylon.com/articles/cardi-b-steve-madden-collaboration?utm_source=facebook&utm_medium=social&utm_campaign=nylon) & [stevemadden](https://www.stevemadden.ca/?redir=1) 'Bodak Yellow' rapper Cardi B and Steve Madden recently joined forces to launch a range of footwear. This marks the [first fashion collaboration](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) for the rapper, and it's a fitting one, given the love she's shown Steve Madden on her [Instagram](https://www.trendhunter.com/trends/joe-freshgoods-11) account in the past. Included in the range are [thigh-high boots](https://www.trendhunter.com/trends/melissa-x-maldito), retro white platforms, bedazzled pointed toe booties, bold lace-up designs, and much more. Given Cardi B's known love for elaborate fashion, it's no surprise that much of the footwear boasts bold colorways, such as the pointed toe boots that are a vivid hue of hot pink. In addition to the many different footwear styles, the Cardi B and Steve Madden collaborative range includes curated accessories and garments that suit the rapper's aesthetic. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Rapper-fashion Collaborations:** Opportunity for fashion brands to collaborate with popular rappers, creating unique and trendy footwear designs. - **Bold Colorway Footwear:** Demand for footwear with bold and vibrant colorways, offering an opportunity for brands to create statement pieces. - **Curated Accessories and Garments:** Growing trend of collaborative fashion collections that include not only footwear but also accessories and garments. ### Who This Affects Most - **Fashion:** Fashion brands can explore collaborations with musicians to create innovative and trendy footwear collections. - **Footwear:** Opportunity for footwear brands to tap into the demand for bold colorways and collaborate with artists to create standout designs. - **Accessories:** Accessories brands can partner with musicians to create curated collections that complement their aesthetic and appeal to fans. ## Related on Trend Hunter - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Vegan Celebrity-Inspired Sneakers](https://www.trendhunter.com/trends/nicki-minaj-2.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Doll-Inspired Shoe Collabs](https://www.trendhunter.com/trends/dr-martens-x-bratz.md) - [Artist-Collaborative Sleek Footwear](https://www.trendhunter.com/trends/ballerina-sneaker.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md)