# Engaging Social Media Games 'Battle of the Influencers' Makes Social Media Social Again By Patrick Ackmann | Published 2021-06-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cardgame-kickstarter-socialmedia-influencers References: [kickstarter](https://www.kickstarter.com/projects/patrick-patrick/battle-of-the-influencers) & [instagram](https://www.instagram.com/battle_of_the_influencers/) 'Battle of the Influencers' is a game designed by two German dads currently campaigning on [Kickstarter](https://www.trendhunter.com/trends/baby-ninjas) to get funded. The game aims to make social media social again by bringing social media topics into an [analog card game](https://www.trendhunter.com/trends/city-making-101). The game follows the rules of classic trump cards, but special action cards spice it up even more. In 32 playing cards, you can play influencers such as nuns influencers, dog influencers, and animal rights activists against [TikTok](https://www.trendhunter.com/trends/worlds-smallest) dancers, business influencers, gamers, and more interesting characters and creators. The people are hand-drawn by female illustrator Piggysart, a micro-influencer with about 66,000 followers on TikTok. The card game is designed to connect generations: children can show their (grand)parents what's trendy nowadays. It gets young and older people off of their phone screens and sparks a discussion about social media. Proceeds from the game will support 'Return,' an association against media addiction. Image Credit: Battle of the Influencers ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Analog Social Media Games:** There is an opportunity to create engaging games that introduce social media topics in an analog format to promote socializing and reduce screen time among all age groups. - **Influencer-based Games:** Creating games based on influencers from different backgrounds and industries would appeal to younger generations and individuals that enjoy social media culture. - **Awareness Games:** Designing games that build awareness around important societal issues and causes would appeal to people of all ages and create social media campaigns that encourage positive change. ### Industries Being Reshaped - **Entertainment:** The entertainment industry has an opportunity to create engaging social media games to promote socializing and reduce screen time among all age groups. - **Social Media:** The social media industry can partner with game developers to create influencer-based games and promote social media culture. - **Non-profit:** Non-profit associations can create awareness games that build awareness around important societal issues and causes, and use the proceeds to support their causes. ## Related on Trend Hunter - [Phone-Inspired Card Games](https://www.trendhunter.com/trends/game-of-phones-1.md) - [Generational Card Games](https://www.trendhunter.com/trends/millennials-vs-boomers-trivia-game.md) - [Upgraded Family-Friendly Card Games](https://www.trendhunter.com/trends/dat-game-family-edition.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Friendship-Focused Party Games](https://www.trendhunter.com/trends/catch-the-vibe.md) - [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Social-Focused Childrens Games](https://www.trendhunter.com/trends/dragon-snacks-games.md)